HighLevel vs. Bitrix24: which is best for your 2025 team?

If you're looking for a CRM and marketing management solution and feeling confused by the wide variety of options, you're in the right place. In this guide, we’re going to compare two top contenders—HighLevel and Bitrix24. Stick with us, and we’ll help you figure out which one’s the best fit for your business needs.

Overview: HighLevel vs. Bitrix24 

HighLevel (also known as GoHighLevel) is a powerful platform designed to help businesses manage leads, automate tasks, and improve marketing all in one place. If you're looking for a way to simplify your marketing efforts—like automating emails, setting up sales funnels, and managing leads—HighLevel makes it easy. It's perfect for businesses that want to streamline their sales and marketing processes without using multiple tools. With features like automation and lead tracking, HighLevel helps you save time and focus on growing your business.

On the other hand, Bitrix24 is an all-in-one tool that helps you manage your business, both internally and with customers. It combines project management, CRM, and team collaboration features, so your team can stay organized and connected. If you need a platform that can help you manage tasks, communicate with your team, and track customer interactions, Bitrix24 is a great option. It brings everything together—whether it’s managing projects, keeping track of your customer relationships, or collaborating with your team, Bitrix24 makes it easier to stay on top of things.

So, whether you're focused on automating marketing or improving team collaboration, both are great options, but which is the best one for you? We’ve compared the two software solutions side-by-side. Let’s jump right in.

If you're short on time, take a look at this detailed comparison table that highlights the key differences between the tools, giving you a clear understanding of what each offers.

HighLevel vs. Bitrix24: Integrations

Today, seamless app communication is key to keeping your data consistent and reducing manual work. After all, no one wants to deal with repetitive tasks. That’s why 'Integration Support' is one of the most important factors to consider when comparing automation tools.

HighLevel Integrations

HighLevel believes on quality over quantity that's why HighLevel provides over 20 integrations with custom integrations, enabling businesses to connect with nearly any third-party app that suits their specific needs.

Some of the most notable integrations include:

• Payment Processors: Stripe, PayPal
• Social Media Platforms: Facebook, Instagram, TikTok
• Communication Tools: WhatsApp, Zoom
• E-commerce: Shopify
• Productivity Tools: Calendly, Slack

Bitrix24 Integrations

Bitrix24 stands out as an advantage due to its support for over 400 integrations with a wide variety of applications. This extensive range of integrations allows businesses to connect Bitrix24 with essential tools across different domains such as project management, CRM, email marketing, e-commerce, social media, and more.

Some of the most notable integrations include:

• CRM and Sales Tools: Mailchimp, SendGrid
• Communication and Collaboration Tools: Slack , Microsoft Teams
• E-commerce: Shopify, WooCommerce
• Accounting and Payments: PayPal, Stripe

HighLevel vs. Bitrix24: Pricing

HighLevel Pricing

According to HighLevel’s pricing page, here’s what you can expect to get with each plan:

• Starter : The HighLevel Starter Plan at $97 per month offers essential tools for capturing leads, nurturing them, and converting them into customers. With unlimited contacts, users, online booking, customizable pipelines, and a website builder, you can easily manage your business and scale. Plus, you can set up three sub-accounts to organize multiple business areas or clients.
• Unlimited : The HighLevel Unlimited Plan at $297 per month delivers a robust suite of features with unlimited potential. This plan includes everything in the Starter package, plus API access for seamless integrations, unlimited sub-accounts for managing as many client accounts as needed, and a branded desktop app that allows full customization with custom domains and control over the platform's look and feel. Perfect for businesses looking to scale without limits.

Bitrix24 Pricing

According to Bitrix24’s pricing page, here’s what you can expect to get with each plan:

• Basic : The Basic Plan by Bitrix24, at Rs. 1,590 per month (billed annually), offers essential tools for up to 5 users with 24 GB storage. It includes features like tasks and projects, CRM, document signing, file storage, contact center, website builder, and an online store—perfect for small teams.
• Standard : The Standard Plan by Bitrix24, at Rs. 3,990 per month (billed annually), supports 50 users with 100 GB storage and includes tools for collaboration, CRM, document signing, file storage, contact center, website builder, online store, marketing tools, and online document management—ideal for growing teams.
• Professional : The Professional Plan by Bitrix24, priced at Rs. 7,990 per month (billed annually), supports 100 users with 1,024 GB storage and includes features like X5 CRM, sales intelligence, e-signature for HR, automation, customer support, and administration—ideal for large, growing teams needing comprehensive tools.
• Enterprise : The Enterprise Plan by Bitrix24, at Rs. 15,990 per month (billed annually), supports 250 to 10,000 users with 3 TB of storage and includes powerful features like multi-branch support, X5 CRM, sales intelligence, automation, and e-signature for HR—ideal for scalable enterprise operations across multiple locations.

HighLevel vs. Bitrix24: Features

HighLevel Features

HighLevel is an all-in-one platform that helps you simplify your business operations, marketing, and customer management. Whether you want to increase sales, build stronger client relationships, or automate everyday tasks, HighLevel makes it easy. Here are the top features that can transform the way you do business:

• All-in-One CRM – Centralize customer data, track leads, manage client interactions, and build long-lasting relationships all within one platform.
• Sales Funnel Builder – Design and optimize high-converting sales funnels with an intuitive drag-and-drop builder, automating your sales process from start to finish.
• Automated Marketing Campaigns – Set up automated email, SMS, and social media campaigns to engage prospects, nurture leads, and boost conversions effortlessly.
• Booking & Appointment Scheduling – Simplify scheduling with automated appointment reminders and calendar management to keep your business organized.
• Pipeline Management – Visualize and manage your sales pipeline with custom stages, helping you track opportunities and close deals efficiently.
• Reputation Management – Automate review requests and manage your online reputation, ensuring you get valuable customer feedback and maintain a strong brand presence.

Bitrix24 Features

Bitrix24 is a platform that helps you manage your business more effectively. From improving sales and managing projects to boosting team collaboration and automating tasks, it offers tools to streamline your work. Here are the key features that can improve how you run your business:

• CRM (Customer Relationship Management) – Track leads, sales, and customer interactions all in one place to create a seamless experience from start to finish.
• Project Management – Plan, track, and collaborate on projects, set deadlines, and stay on top of team progress to deliver faster results.
• Workflows & Automation – Automate repetitive tasks and business processes, so you can focus on what matters while Bitrix24 handles the rest.
• Team Collaboration – Communicate in real-time via chats, video calls, and shared documents to make teamwork efficient and organized.
• Time Tracking – Monitor employee hours, attendance, and performance to boost productivity and streamline payroll management.
• Sales & Marketing Tools – Manage email campaigns, track sales activities, and automate marketing efforts to engage and nurture leads effectively.

HighLevel vs. Bitrix24: Ease of Use 

HighLevel Ease of Use

HighLevel has a 3.6 out of 5 rating for ease of use on Software Advice, showing that users find it somewhat easy to use, but there’s room for improvement. The platform offers many powerful features like funnel building, CRM tools, email marketing, and appointment scheduling. However, some users find it a bit tricky to learn at first.

For example, the drag-and-drop builder makes creating funnels easier, but the many customization options can feel overwhelming for beginners. Similarly, features like automation workflows and managing multiple communication channels are very helpful but may take some time to set up.

While HighLevel is a great tool for those willing to spend time learning it, simpler processes or better tutorials could make it even easier for everyone to use.

Bitrix24 Ease of Use

Bitrix24 has a 4 out of 5 rating for ease of use on Software Advice, showing that most users find it simple and user-friendly. It’s popular for offering tools like CRM, project management, team collaboration, and communication, all in one platform.

What makes Bitrix24 easier to use is its intuitive design, which helps users quickly find and use its features without much training. For instance, its drag-and-drop tools make managing tasks or projects straightforward, and its ready-made templates for workflows save time, especially for beginners.

In comparison, HighLevel, which scored 3.6 in ease of use, offers more advanced features like funnel building and multi-channel communication but can feel harder to learn at first. Bitrix24’s higher rating shows it’s better suited for users who want a simpler, more accessible platform.

HighLevel vs. Bitrix24: Customer Support

HighLevel Customer Support

HighLevel has a 3.5 out of 5 rating for customer support on Software Advice, which shows that users find the support helpful but not outstanding. While the platform offers many useful features like funnel building, CRM, and automation workflows, some users feel that the support team could respond faster or provide more detailed assistance.

HighLevel does offer resources like tutorials, guides, and a community forum, but live support could be more efficient in solving issues quickly. For beginners, this can make getting started a bit harder. Improving the speed and availability of customer support would make the experience smoother for users and help them get more value out of the platform.

Bitrix24 Customer Support

Bitrix24 has a 4.0 out of 5 rating for customer support on Software Advice, meaning most users are happy with the help they get. People appreciate the fast and helpful responses when they need assistance with the platform’s features, like CRM, project management, and collaboration tools.

Bitrix24 offers several ways to get support, including live chat, email, and phone. They also have a lot of helpful resources, such as a knowledge base, video tutorials, and user forums, so users can often solve problems on their own.

While most users are satisfied with the support, some feel that response times could be faster at busy times. Overall, the 4.0 rating shows that Bitrix24 offers reliable support to help users get the most out of the platform.

HighLevel vs. Bitrix24: Customer Reviews

HighLevel Customer Reviews

G2 Reviews : 4.5/5 based on over 154 reviews

HighLevel is well-received by users for its powerful features that help businesses streamline tasks like CRM management, funnel building, email marketing, and automation. Users appreciate its flexibility, allowing businesses to manage multiple tasks in one platform.

However, some users mention that the platform can be tricky for beginners due to its learning curve. Additionally, a few people feel that customer support could be faster, especially when setting up workflows or resolving issues.

Overall, HighLevel is praised for its effectiveness in automating business processes, though it could improve in user-friendliness and support.

Bitrix24 Customer Reviews

G2 Reviews : 4.1/5 based on over 546 reviews

Bitrix24 gets positive reviews for its wide range of features like CRM, project management, and team collaboration tools. Users like how it combines everything into one platform, making it easier to manage tasks, sales, and communication.

The interface is generally considered easy to use, especially for small to medium-sized businesses. Features like task tracking, time management, and document sharing help teams stay productive.

However, some users find the platform a bit overwhelming as teams grow because of the many features and customization options. A few also feel that customer support could be faster.

Overall, Bitrix24 is valued for its all-in-one tools and ease of use, though it could improve in supporting larger teams and offering quicker support.

HighLevel vs. Bitrix24: Which one is the right tool for you?

When deciding between HighLevel and Bitrix24, it’s important to consider the specific needs of your business, as both platforms offer a range of powerful features but serve different purposes. Here's a breakdown to help you decide which one is the right fit for you:

HighLevel: Best for Agencies and Marketing Automation

HighLevel is designed primarily for agencies and businesses that need a comprehensive platform for marketing automation. It offers a variety of tools for CRM, funnel building, email marketing, and automation workflows. This makes it an excellent choice if your focus is on managing clients, generating leads, and automating sales and marketing processes.

Strengths:

• Powerful automation tools for email, SMS, and sales funnels.
• Centralized platform to manage customer interactions and marketing efforts.
• Great for businesses with a strong focus on client management and marketing campaigns.

Considerations:

• There’s a learning curve for new users due to its advanced features.
• Customer support, while helpful, may not be as quick as some users would like.

Bitrix24: Best for Team Collaboration and All-in-One Business Management

Bitrix24 is an all-in-one business management platform that covers a wide range of tools, including CRM, project management, task tracking, and team collaboration. It’s perfect for businesses that need a solution to manage both internal team tasks and customer relationships in one place.

Strengths:

• Excellent for team collaboration, offering tools like task management, time tracking, and document sharing.
• Good for businesses that need a balance of CRM and project management features.
• Offers free plan with many features, making it a great option for startups or small businesses.

Considerations:

• The platform can become overwhelming for larger teams due to its many features and customization options.
• Customer support can sometimes be slow, especially with complex issues.

Which One Is Right for You?

• If you're a marketing agency or a business focused on client management and marketing automation, HighLevel is likely the better fit. It offers the tools you need to automate workflows, manage leads, and run marketing campaigns efficiently.
• If you're looking for a more collaborative platform that combines CRM, project management, and team communication tools, then Bitrix24 might be your ideal choice. It’s perfect for teams looking for a centralized workspace to manage everything from client relationships to internal projects.

Frequently Asked Questions