How Nutrabay Uses Automation to Simplify Orders and Payments

"Your body is your greatest investment. Are you giving it the care it deserves? I know, it’s easy to come up with excuses—'I don’t have time,' 'My work is exhausting,' 'I’m not in the mood today.' We’ve all been there. But let’s be honest: without good health, there’s no real value in all the wealth we work so hard to earn. That’s where Nutrabay comes in—helping you prioritize your health so you can thrive in all areas of life."

Nutrabay is a leading online platform dedicated to providing high-quality health and fitness supplements. Whether you’re looking to boost your workout performance, improve overall nutrition, or support specific health goals, Nutrabay offers a wide range of products, including protein powders, vitamins, pre-workouts, and more.

Nutrabay has a great vision in the health and supplements industry, but they've struggled with time-consuming manual tasks that take their focus away from bigger goals. To fix this, Nutrabay teamed up with viaSocket to automate their processes, allowing them to focus on growing their business and serving their customers more effectively.

Shreyans Jain

Founder,Nutrabay

viaSocket has revolutionized the way Nutrabay operates, from notifications to payment confirmations. Their seamless integration has elevated our e-commerce platform, ensuring our customers enjoy a flawless shopping experience. It's truly the backbone of our operations.

Jump Ahead : 

1. Real-Time Order Updates with Enhanced Visibility

2. Simplifying Payment Processing with Automation

1. Real-Time Order Updates with Enhanced Visibility

Customers were often frustrated because they couldn’t easily track the status of their orders, which led to more calls and messages to customer support. Without clear visibility into the different stages of order fulfillment, customers had to reach out more frequently, putting extra pressure on support teams. This lack of transparency not only caused frustration but also hurt long-term customer loyalty. When people are unhappy with their order experience, they’re less likely to come back or recommend the brand to others.

To make their customers happy, Nutrabay integrated its WordPress website and customer database through viaSocket, allowing customers to check their order status online in real-time.

This integration enables customers to track their orders directly through their Nutrabay accounts, reducing the need for manual intervention and support inquiries.

• Improved Customer Communication: viaSocket's integration with Nutrabay's WordPress website enabled real-time order tracking and notifications. Customers received timely updates on their order status, enhancing communication and transparency throughout the purchase journey.
• Self-Service Options: Real-time order tracking empowered customers to check their order status independently, reducing reliance on customer support for order inquiries. Self-service options improved efficiency for both Nutrabay and its customers, leading to a more streamlined experience.
• Trust and Confidence: Transparent order tracking and notifications fostered trust and confidence in Nutrabay's service. Customers felt reassured knowing that their orders were being processed efficiently and that they had visibility into each stage of the fulfillment process.

The Result : Real-time order status updates allow customers to track their orders conveniently, leading to higher satisfaction and reduced support inquiries.

2. Simplifying Payment Processing with Automation

"Ever found yourself juggling multiple payment gateways and struggling to keep things running smoothly?"

That’s exactly what Nutrabay faced when managing payments through platforms like Razorpay and Paytm. The process became more complex, requiring manual intervention and reconciliation, which slowed down operations.

Different gateways offered varying user experiences, leading to confusion for customers during checkout and impacting their overall satisfaction. On top of that, manually handling payment data increased the risk of errors—like double-charging, missing payments, or misreporting transactions. These issues not only affected customer trust but also posed serious financial and compliance risks for Nutrabay.

viaSocket automated the payment processing workflows by capturing payment IDs generated by online payment gateways such as Razorpay and Paytm.

These payment IDs are seamlessly transmitted to Nutrabay's customer database, ensuring accurate and timely updates on payment statuses (Captured, Initiated, No Invoice).

• Seamless Payment Experience: viaSocket facilitated dynamic integration with multiple payment gateways, ensuring a seamless payment experience for Nutrabay's customers. Regardless of the chosen payment method, customers could complete transactions smoothly and securely.
• Automated Payment Reconciliation: Integration with payment gateways enabled automated payment reconciliation, reducing the manual effort required for financial reporting and record-keeping. Nutrabay could accurately track payment statuses and reconcile transactions in real-time, improving financial visibility and accuracy.
• Consistent Checkout Experience: Standardizing the checkout experience across different payment gateways enhanced consistency and usability for Nutrabay's customers. Regardless of the chosen payment method, customers encountered a familiar and user-friendly checkout process, improving overall satisfaction.

The Result : Automated payment processing has simplified reconciliation processes and improved payment visibility for Nutrabay.