8 Best Free Email Marketing Tools You Need in 2025

In 2025, email marketing remains one of the most powerful ways to reach your audience, build lasting relationships, and drive sales. However, the landscape of email marketing tools is vast, with numerous options to choose from. Finding the right tool that fits your needs without breaking the bank can be challenging.

The good news? There’s a variety of free email marketing tools that offer all the features you need to craft compelling campaigns, track performance, and manage your audience. But to truly stand out and automate your workflows, integrating these tools with viaSocket takes your marketing to the next level.

After researching and testing dozens of platforms, I’ve compiled the best free email marketing tools that work seamlessly with viaSocket to help you streamline, automate, and supercharge your email marketing efforts. Here are the eight best free email marketing tools you should consider for 2025.

The best free email marketing apps

• Mailchimp: The All-In-One Email Marketing Solution

• Sender: Simplified Email Marketing

• Benchmark Email: User-Friendly and Scalable

• Moosend: Automation Made Easy

• Brevo: Marketing Automation and More

• GetResponse: Robust Email Marketing with Automation

• ActiveCampaign: Advanced Email Marketing Automation

• MailerLite: Simplicity with Powerful Features

What Makes the Best Free Email Marketing Service?

Selecting the right free email marketing service is crucial for businesses aiming to engage their audience effectively without incurring additional costs. Here are key features to consider:

1. Generous Free Plan Limits

A top-tier free service should offer substantial allowances for subscribers and email sends. For instance, platforms like Sender provide up to 15,000 emails per month for 2,500 subscribers, accommodating growing email lists.

2. User-Friendly Interface

An intuitive drag-and-drop editor simplifies the email creation process, enabling users to design professional emails without coding skills. This ease of use is essential for businesses with limited technical resources.

3. Advanced Segmentation and Automation

Effective segmentation allows businesses to target specific audience groups, enhancing personalization. Automation features, such as autoresponders and triggered emails, streamline communication and improve engagement.

4. Scalability

As your business grows, your email marketing needs will evolve. The best free services offer scalable plans that allow you to upgrade seamlessly, adding more features and higher limits as required.

5. Integration Capabilities

Integration with other tools, such as CRMs and e-commerce platforms, enhances the functionality of your email marketing efforts. Services like Mailchimp provide integrations with various platforms, facilitating a cohesive marketing strategy.

6. Deliverability and Compliance

High deliverability rates ensure your emails reach the intended recipients. Additionally, compliance with regulations like GDPR is vital for maintaining trust and avoiding legal issues.

The best free email marketing platforms at a glance

1.The All-in-One Email Marketing Software

Mailchimp

Mailchimp pros:

• User-Friendly Interface: Drag-and-drop editor for easy email design.
• Advanced Analytics: Detailed reporting on campaign performance.

Mailchimp cons:

• Limited Free Plan: Only 500 subscribers and 500 emails/month.
• Expensive Paid Plans: Can get costly as you scale.

Why Mailchimp is a Strong Choice for 2025

Mailchimp continues to be one of the most widely used email marketing software tools globally, with over 14 million users. The free plan gives you access to an easy-to-use platform with essential features like customizable email templates, audience segmentation, and basic automation tools. Mailchimp also offers email automation features that allow businesses to send automated welcome emails, nurture sequences, and transactional emails.  

Plus, Mailchimp works perfectly with viaSocket, letting you automate tasks like adding new subscribers from Google Sheets and syncing new customers from your e-commerce platform to Mailchimp. Here are some ideas to automate Mailchimp with viaSocket, along with pre-made workflows to help you get started.

Mailchimp pricing: Free for up to 500 subscribers and 500 emails per month.

2.Simplified Bulk Email Software

Sender

Sender Pros:

• High Email Limits: 15,000 emails/month on the free plan.
• Advanced Segmentation: Create targeted email campaigns.

Sender Cons:

• Limited Automation: Fewer features compared to advanced platforms.
• Basic Templates: Limited selection of pre-designed templates.

Why Sender Works for Businesses in 2025

Sender is a standout choice for those needing a free bulk email software solution. It offers features like email personalization, list segmentation, and analytics that are essential for email marketing automation. Additionally, its high monthly email limit (15,000 emails) is generous compared to other free plans, making it an excellent choice for growing businesses.

Sender pricing: Free for up to 2,500 subscribers and 15,000 emails per month.

3.Email Marketing Made Simple

Benchmark Email

Benchmark Email Pros:

• Responsive Templates: Mobile-optimized email designs.
• Automation Features: Simple yet effective email automation.

Benchmark Email Cons:

• Low Free Plan Limits: Only 3,500 emails per month.
• Limited A/B Testing: Only subject line testing available.

Why Benchmark Email is Effective for 2025

Benchmark Email businesses get a solid email marketing platform with automation features to streamline their processes. It allows businesses to create professional campaigns with little effort. The free plan includes access to email marketing tools such as email creation, analytics, and integrations.

Benchmark Email pricing: Free for up to 500 subscribers and 3,500 emails per month.

4.Simple Yet Powerful Email Marketing Software

Moosend

Moosend Pros:

• Unlimited Emails: Send unlimited emails on the free plan.
• Comprehensive Automation: Create complex workflows.

Moosend Cons:

• Limited Template Selection: Fewer options compared to other tools.
• No Phone Support: No support on the free plan.

Why Moosend is Ideal for 2025

Moosend free plan gives you access to a host of features like email automation, customizable templates, and advanced analytics. This makes it an ideal email marketing tool for small businesses looking to streamline and optimize their campaigns.

viaSocket’s integration with Moosend allows businesses to automate the flow of customer data across their CRM, sales tools, and email campaigns, ensuring a seamless marketing experience.

Moosend pricing: Free for unlimited emails and up to 1,000 subscribers.

5.Email Marketing and More

Brevo

Brevo Pros:

• Multi-Channel Marketing: Includes email, SMS, and chat.
• Advanced Segmentation: Segment contacts based on behavior.

Brevo Cons:

• Low Daily Email Limit: Only 300 emails/day.
• Limited Reporting: Basic analytics on the free plan.

Why Brevo is Effective for 2025

Brevo free plan is ideal for businesses looking for a more multi-channel marketing platform. Along with email automation, it supports SMS campaigns, landing pages, and more. It also integrates seamlessly with viaSocket to trigger email sequences based on specific customer actions across your connected apps.

Brevo pricing: Free for up to 300 emails per day and unlimited contacts.

6.Feature-Rich Email Marketing Automation

GetRsponse

GetResponse Pros:

• Robust Automation Tools: Includes autoresponders and sales funnels.
• Landing Page Builder: Create landing pages to capture leads.

GetResponse Cons:

• Limited Free Features: Some advanced features are locked behind paid plans.
• Subscriber Limit: Only up to 500 subscribers on the free plan.

Why GetResponse is Ideal for 2025

GetResponse is an excellent choice for businesses needing both email marketing and advanced marketing automation features. With landing page builders, automated sales funnels, and sophisticated segmentation, it’s perfect for creating highly targeted campaigns.

Integrating GetResponse with viaSocket can streamline your workflows, allowing you to automatically sync your lead data, segment your audience based on behavior, and trigger follow-up emails based on customer interactions.

GetResponse pricing: Free for up to 500 subscribers and 500 emails per month.

7.Robust Email Automation and CRM Integration

ActiveCampaign

ActiveCampaign Pros:

• Advanced CRM Integration: Seamlessly integrates with your CRM.
• Powerful Automation: Create sophisticated workflows.

ActiveCampaign Cons:

• Costly Paid Plans: Pricing can get expensive for larger lists.
• Learning Curve: The platform may overwhelm beginners.

Why ActiveCampaign is Ideal for 2025

ActiveCampaign is a powerful email marketing tool that integrates CRM and advanced email automation for businesses that need to nurture leads through personalized campaigns. It’s ideal for businesses looking to scale and personalize their marketing efforts.

viaSocket’s integration allows you to trigger automated workflows based on customer data and interactions, providing a seamless customer experience.

ActiveCampaign pricing: Free for up to 500 subscribers and 500 emails per month.

8.Simple and Effective Email Marketing

MailerLite

MailerLite Pros:

• Easy-to-Use Interface: Drag-and-drop editor for quick email creation.
• Advanced Automation Features: Includes automation and A/B testing.

MailerLite Cons:

• Limited Email Sends: 12,000 emails/month on the free plan.
• Basic Reporting: Limited analytics on the free plan.

Why MailerLite Works for 2025

MailerLite is an excellent choice for small businesses and startups, offering a solid set of email marketing features for a free plan. Its email automation and landing page features are ideal for businesses looking to build their email lists and increase conversions.

Integrating MailerLite with viaSocket allows you to automate the sync of your contact data and set up trigger-based email sequences, increasing the efficiency of your email campaigns.

MailerLite pricing: Free for up to 1,000 subscribers and 12,000 emails per month.

With these free email marketing tools, you can create and automate high-performing campaigns that deliver results. By integrating your email marketing platforms with viaSocket, you can streamline your workflow, automate tasks, and ensure that your marketing efforts are more efficient than ever.

Ready to take your email marketing automation to the next level? Start using viaSocket to integrate your favorite tools and build smarter, more effective workflows today!