Best Software for Email Marketing

Vaishali Raghuvanshi | February 16, 2025 | 7 min

Best Software for Email Marketing

Email marketing is a crucial part of any marketing strategy, and finding the right tools can make all the difference. There are many (many!) email marketing platforms to choose from, so it’s worth comparing the cost and features of some of the most popular services to determine which one will work best for you.

In this quick guide, you'll find a comparison of the top email marketing platforms, so by the end of the article, you'll have a clear idea of which one is the best choice for you.

Best Email Marketing Software
Software Best For Pricing Key Features
Mailchimp All-in-one email marketing & automation Free plan; Paid starts at $13/month Drag-and-drop editor, AI suggestions, analytics
HubSpot Advanced marketing automation Starts at $20/month CRM integration, automation workflows, analytics
Campaigner Email & SMS marketing Starts at $59/month Personalization, automation, A/B testing
Brevo Budget-friendly email marketing Free plan; Paid starts at $25/month Email campaigns, SMS marketing, CRM
Omnisend E-commerce email & SMS marketing Free plan; Paid starts at $16/month Omnichannel marketing, automation, segmentation
Zoho Campaigns Small business email marketing Free plan; Paid starts at $3/month Drag-and-drop builder, autoresponders, analytics

Mailchimp

Mailchimp is a popular and user-friendly email marketing platform that helps businesses create, send, and analyze email campaigns with ease. It offers a drag-and-drop email builder, allowing even beginners to design professional emails without coding. With customizable templates and mobile-responsive designs, Mailchimp ensures your emails look great on any device.  

One of Mailchimp’s key strengths is audience segmentation, allowing you to target specific groups based on factors like location, purchase history, or engagement. It also enables email personalization, adding dynamic content such as subscriber names or tailored product recommendations.

The platform also provides comprehensive analytics, tracking key metrics like open rates, click-through rates, and bounce rates, to help you improve your campaigns over time. A/B testing is another feature that lets you test and refine different elements of your emails.

Mailchimp Pricing Mailchimp provides a free plan for up to 500 contacts and 1,000 monthly email sends, with paid plans starting at $9.99 per month.

Overall, Mailchimp is an easy-to-use, powerful tool that makes email marketing accessible for businesses of all sizes, offering the right balance of simplicity, automation, and analytics to help you connect with your audience and achieve your marketing goals.

Possible Mailchimp Integrations

HubSpot

HubSpot Email Marketing is a robust tool designed to help businesses create, send, and optimize email campaigns that engage and convert. With its user-friendly drag-and-drop email builder, even beginners can design professional-looking emails without needing coding skills. HubSpot offers a variety of customizable templates, ensuring your emails are visually appealing and match your brand’s style.  

Personalization is at the heart of HubSpot’s email marketing tool. You can segment your contacts based on factors like behavior, location, or lifecycle stage, and send highly targeted emails that resonate with each audience. This level of personalization increases engagement and makes your emails more relevant, ultimately driving higher conversion rates.

The platform’s A/B testing features let you experiment with different email elements such as subject lines, content, and calls to action. By analyzing performance data, you can optimize your campaigns for better results. HubSpot also provides detailed analytics, offering insights into open rates, click-through rates, and engagement, so you can track the success of your campaigns and make data-driven decisions.

HubSpot Pricing HubSpot offers a free plan with basic CRM features, while paid plans start at $15 per month per seat when billed annually.

In summary, HubSpot Email Marketing is a powerful, easy-to-use tool that allows businesses to create personalized, automated, and optimized email campaigns. It’s a great solution for businesses looking to improve customer engagement and drive better results from their email marketing efforts.

Possible HubSpot Integrations

Campaigner

Campaigner is a comprehensive email marketing tool designed to help businesses create, manage, and optimize their email campaigns with ease. Known for its robust features, Campaigner allows users to design professional-looking emails using a drag-and-drop editor, making it accessible even to those with no coding experience. It offers a wide range of customizable templates, so businesses can quickly create emails that are not only visually appealing but also aligned with their brand’s identity.  

One of the standout features of Campaigner is its advanced segmentation options, which enable businesses to target specific groups within their audience based on various criteria such as demographics, engagement, and purchase behavior. This allows for highly personalized and relevant email campaigns, increasing the chances of engagement and conversions. The platform also provides dynamic content capabilities, allowing users to tailor emails to each subscriber’s unique preferences and actions, making communication more effective.

With its detailed reporting and analytics tools, Campaigner provides valuable insights into how email campaigns are performing. You can track open rates, click-through rates, bounce rates, and other key metrics, helping you refine your strategies and improve future campaigns. Additionally, Campaigner offers integration with various third-party applications, providing even more ways to automate and streamline your marketing efforts.

Campaigner Pricing Campaigner does not offer a free plan but provides a 30-day free trial with full feature access. Paid plans start at $59 per month for up to 5,000 contacts.

Overall, Campaigner is a powerful and flexible email marketing solution that suits businesses of all sizes. Its easy-to-use interface, combined with advanced features like segmentation, automation, A/B testing, and reporting, makes it an excellent choice for businesses looking to enhance their email marketing efforts and drive better results. Whether you’re a small business or a larger enterprise, Campaigner offers the tools you need to succeed in the competitive world of email marketing.

Brevo

Best email marketing tool for all-in-one marketing and sales

Brevo (formerly known as Sendinblue) is a versatile email marketing tool that combines powerful features for both marketing and sales. Recently rebranded, Brevo offers a range of new capabilities, including a comprehensive CRM, centralized solutions for managing sales meetings, calls, and chats, as well as improved deal tracking. These enhancements make Brevo an ideal tool for businesses looking to streamline their marketing efforts while maintaining control over their sales processes.  

The drag-and-drop editor and dozens of customizable templates make designing emails a breeze, while the AI Assistant provides helpful content prompts to get you started, making the email creation process faster and more intuitive. Though the AI functionality is simple, it integrates well into the platform to enhance your workflow.

Brevo Pricing Brevo's free plan allows up to 300 emails per day. Paid plans start at $9 per month for 5,000 emails.

Omnisend

Omnisend is a powerful email marketing tool designed to help businesses of all sizes create and execute highly targeted campaigns. It offers a user-friendly platform that combines email marketing, automation, and SMS marketing all in one place. Omnisend stands out for its ease of use, offering a drag-and-drop email builder that lets you create professional emails without the need for any coding knowledge. It also provides a variety of pre-designed templates that can be customized to match your brand’s style and messaging.  

Omnisend also excels in segmentation, allowing businesses to target specific groups based on a wide range of criteria such as purchase history, location, and engagement. This enables you to send tailored messages to the right people at the right time, increasing the effectiveness of your campaigns.

With its detailed reporting and analytics, Omnisend helps you track the performance of your campaigns in real-time. You can easily monitor key metrics like open rates, click-through rates, and conversions, allowing you to make data-driven decisions and improve future campaigns.

Omnisend Pricing Omnisend offers a free plan that includes up to 500 emails per month for a maximum of 250 contacts. Paid plans start at $16 per month, accommodating up to 500 contacts with increased email limits.

Overall, Omnisend is an excellent choice for businesses looking for a comprehensive and easy-to-use email marketing platform. Its combination of email, automation, and SMS marketing, along with powerful segmentation and analytics tools, makes it a versatile solution that can grow with your business needs. Whether you're a small business or an established enterprise, Omnisend offers the tools and flexibility needed to drive successful marketing campaigns.

Zoho Campaigns

Zoho campaigns is an email marketing software that offers a range of features to help businesses design, send, and monitor email campaigns effectively. With its user-friendly interface and customizable templates, users can create professional emails that align with their brand identity.  

The platform provides advanced segmentation options, allowing businesses to target specific audience groups based on various criteria such as demographics, behavior, or engagement levels. This ensures that each subscriber receives content that is relevant to them, enhancing the effectiveness of campaigns.

In terms of analytics, Zoho Campaigns provides detailed reports on key metrics like open rates, click-through rates, and bounce rates, offering insights into campaign performance and areas for improvement.

Zoho campaigns Pricing

Zoho Campaigns offers a free plan for up to 2,000 subscribers, with paid plans available for businesses with larger lists or more advanced needs. This makes it a cost-effective solution for businesses at various stages of growth.

In summary, Zoho Campaigns is a versatile email marketing tool that combines ease of use with powerful features, making it suitable for businesses looking to enhance their email marketing efforts.

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Vaishali Raghuvanshi

Vaishali Raghuvanshi

Vaishali Raghuvanshi writes for viaSocket, making automation super simple. When she's not typing, she's geeking out over the latest tech and workflow tools.

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