Getting Started - Facebook Ads Insights

Step 01: APP Creation in the Developer Meta Platform.

1. Go to Facebook Developer Apps to create a new app.

2. Fill in App Details, App Name, and App contact email.
   

   

3. In Use cases, select the use case “Ads and Monetisation”
   a. Create & manage ads with Marketing API
   b. Measure ad performance data with Marketing API
   c. Capture & manage ad leads with Marketing API
   

   

4. After creating the app, go to use cases and check all the use cases available.
   

   

5. Go to Facebook Developer Apps check the business connected to the app and open https://business.facebook.com/ and open the business manager.
   

   

   
   
   Step 02: Generate the System access token in Business Manager.

6. Under system user. Create a new system user.
   

   

7. Give the system user name and the system user role as admin.

8.  Assign assets-> select all the required ad accounts to get access, grant Full Control

9. Under App, select the developer app created and grant Full control.

10. Finally, click on the Assign assets button. The assets ads account and app will be assigned.

11. Click on the button Generate token.

12. Select the app one which is created in the developer dashboard.

13. Set expiration to Never.

14. Assign permissions
    
    ads_management
    ads_read
    business_management
    leads_retrieval
    pages_manage_ads
    pages_manage_metadata
    pages_read_engagement
    pages_show_list
    
    Note: These permissions will be visible when the selected app has the use case to use the Marketing API.
    

15. Click on continue, and there will be a process for the verification before generating the access token.

16. The token is generated successfully. Paste the token in the connection of the Facebook Ads plug.
    

    

17.  Paste the token generated in the connections.