How Automation Transformed SaaSBoomi’s Community Engagement
New technologies hitting the market aren’t always perfectly crafted—they evolve through constant iteration, feedback, and testing. Most launch with bugs, areas for improvement, and unfinished features. That’s where community comes in. Developers and users test, provide feedback, and suggest improvements, helping tech grow stronger over time.
The same was true for SaaS. Early on, there wasn’t a strong community or organized events to support SaaS companies. Founders lacked collaboration spaces.
SaaSBoomi stepped in to solve this problem by creating a strong, vibrant community for SaaS founders and professionals. It brought people together through organized events, meetups, and workshops where they could share experiences, learn from each other, and collaborate.
After embedding viaSocket’s integrations into their work culture, SaaSBoomi is gaining greater focus on their efforts and continuing to fulfill their motto as the world’s largest pay-it-forward community of SaaS founders.
Avinash Raghava
CEO, SaaSBoomi
viaSocket has been a game-changer for SaaSBoomi, streamlining our workflows and enhancing our service delivery. It's not just a tool; it's become our team's powerhouse for innovation.
Jump Ahead :
Circle.so and Slack Integration for Real-Time Notifications
Community Membership Verification & Discount Redemption
Setting Up Automated Notifications for SaaSBoomi's Key Updates
1. Circle.so and Slack Integration for Real-Time Notifications
Girish Mathrubootham (Founder, Freshworks and Founding Team Member of SaaSBoomi) "Circle.so helps us build a vibrant community, where our founders can share, learn, and grow together."
SaaSBoomi uses Circle.so to bring SaaS founders together, host workshops, and spark peer-to-peer conversations.
But they had a challenge—community members had to log in to Circle.so every time they wanted to check updates, blogs, posts, or member activity. Between all the logging in and out, it was easy to miss something important.
After a brief introduction of viaSocket, now, Circle.so integrates smoothly with the communication tool SaaSBoomi loves most: Slack.
Suresh Sambandam (CEO, Kissflow and Founding Team Member of SaaSBoomi) "Slack is more than a tool; it's our digital HQ where conversations turn into collaborations."
So, whenever there's a new update on Circle.so, everyone gets real-time notifications on Slack, keeping them in the loop instantly.
The Result : With viaSocket's automation, notifications now flow effortlessly into Slack channels, making it easier for members to stay informed. As a result, community engagement increased by 200%, creating a more active and connected SaaSBoomi community.
2. Community Membership Verification & Discount Redemption
SaaSBoomi’s SaaStrasures initiative is designed to empower startups and entrepreneurs in the Software as a Service(SaaS) ecosystem.
Karthik Suresh, Co-Founder of SaaSBoomi: "SaaStreasure is our commitment to nurturing the SaaS community by providing essential resources and support that foster innovation and growth."
However, the initiative encountered a significant challenge: the manual verification of community membership and the identification of discount redemptions. This process not only consumes valuable time but also diverts attention from the core mission of the initiative — supporting and empowering startups and entrepreneurs.
viaSocket has joined hands with SaaSBoomi's SaaStreasure initiative to simplify the process by providing a Webhook/API solution for verifying community membership.
SaaSBoomi integrated this solution with Circle.so’s API, enabling seamless verification of community membership for discount redemption.
The Result : The integration with viaSocket's Webhook/API made the discount redemption process easier by ensuring quick and efficient verification of community membership. This improvement enhances the overall user experience when redeeming discounts.
3. Setting Up Automated Notifications for SaaSBoomi's Key Updates
To build a strong and vibrant SaaS community, it’s essential to be present on every platform—whether it’s Gmail, Slack, WhatsApp, or many others; the list is long to be curated here. However, managing all these accounts and notifications of these platforms manually can be time-consuming and can decrease overall efficiency.
Jaspreet Singh, Co-Founder of SaaSBoomi: "With the right notifications in place, we can ensure that our team stays informed and responsive, enhancing our ability to support SaaS entrepreneurs effectively."
Fortunately, viaSocket helped SaaSBoomi set up alerts and notifications from important apps, all in one place. This makes it easier for SaaSBoomi to stay updated on what matters most.
The Result : Automating event notifications boosted efficiency and accuracy in event management, which led to more attendees and better engagement. Community members stayed informed about upcoming events, resulting in higher participation rates and a stronger sense of community within SaaSBoomi.
Using Automation to Empower SaaS Community
As a growing SaaS community, SaaSBoomi is constantly looking for new ways to use viaSocket to improve its offerings. Everything they do is guided by a simple motto: “Pay it forward.”
