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Workflow automation is the process of setting up automations for your manual, repetitive business processes or workflows

What is workflow automation?

Workflow automation is a way to make tasks happen automatically without needing people to do them manually. It helps businesses save time, reduce mistakes, and make sure things run smoothly.

With workflow automation, tasks are completed based on triggers and actions, following a set of predefined rules that keep operations efficient.

It follows the simple logic of "When this happens, do this." AI-powered automation further enhances this by simplifying complex workflows and handling data processing efficiently.

What is workflow?

A workflow is a series of tasks or steps within the apps that are followed to complete a particular process.

What is automation?

Automation is just making things happen automatically. At its core, it’s a simple rule: WHEN something happens, DO something else. Even the most complex automation follows this basic idea.

Step 1: Trigger
Step 2: Actions

How does workflow automation work?

Automation follows a simple process:

1

Find repetitive tasks

Identify tasks that are done over and over, like sending emails, approving documents, or updating spreadsheets.

2

Set up triggers

A trigger is an event that starts the automation. For example, "When a customer submits a form" can be a trigger to start a workflow.

3

Define actions

An action is what happens after the trigger. For example, "Do this: Send an automated confirmation email." AI can assist by analyzing patterns and suggesting optimized triggers and actions.

4

Let automation do the work

Once the workflow is set up, it runs on its own, completing tasks based on triggers and actions without manual input.

5

Track and improve

Monitor how the automation is working and make changes to improve it over time. AI-driven analytics can help refine workflows for better efficiency.

Why is workflow automation important?

Many businesses deal with a lot of tasks every day. If done manually, these tasks take time and effort. Automating workflows helps in many ways:

Saves time

Instead of doing the same work again and again, employees can focus on bigger tasks.

Reduces errors

Automated tasks follow set rules, reducing human mistakes. AI-powered automation ensures accuracy by handling complex data operations.

Improves teamwork

Everyone knows what is happening because tasks are completed and shared automatically.

Makes scaling easy

Businesses can grow without worrying about handling too many tasks manually. AI enables businesses to scale by automating advanced workflows without additional complexity.

Examples of workflow automation

Workflow automation is used in many industries to speed up work. Here are some common examples using the "When this happens, do this" logic:

Marketing

When a user subscribes, do this: Send a welcome email, add them to the CRM, and schedule a follow-up.

AI can personalize email content based on customer behavior.

Sales & CRM

When a new lead is added, do this: Assign it to a salesperson, send a follow-up email, and create a task reminder.

AI can prioritize leads based on engagement history.

HR & Payroll

When a new employee is hired, do this: Send onboarding documents, create an HR profile, and schedule an orientation.

AI can help verify and organize employee records.

IT & Support

When a support ticket is submitted, do this: Assign it to the right department, notify the user, and track response time.

AI can categorize tickets and suggest responses automatically.

What are the features to look for in workflow automation tools?

Ease of use

The software you choose for creating automated workflows must be simple to use by people of all technical levels. A tool with a drag-and-drop interface is ideally suited for this.

Role-based controls

While creating workflow automation for an approval process, having access controls based on organizational hierarchy will help you better secure data.

Dashboards & reports

You should be able to visualize key performance indicators, and analyze business data with interactive charts, gauges, tables, and more, within a few clicks.

Seamless integrations

Choose workflow automation tools that have pre built integrations with ERPs, payment gateways, third-party vendors, and authentication services.

Mobile support

For in-the-field jobs, mobile support is crucial. Look for a workflow automation system that supports easy mobile access.

Extensibility

In case you want to incorporate more functionalities to your automated workflows, the platform should provide options like APIs and custom functions, to make your process as customizable as possible.

How to start with workflow automation

If you are new to automation, follow these steps:

1

Find tasks that take too much time

Look for tasks that are done often and follow clear steps.

2

Use a simple automation tool

Pick a tool that works with your existing systems and is easy to use.

3

Define triggers and actions

Set up the rules that determine how your workflows run.

4

Start with small workflows

Set up basic automation first, then add more complex ones later.

5

Monitor and improve

Keep checking your automation and adjust it to make it better over time. AI-powered insights can help suggest improvements.

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Frequently asked questions

  • What is Workflow Automation?
  • Workflow automation uses software to perform repetitive tasks automatically based on predefined rules, saving time and reducing manual effort. It streamlines processes by connecting different apps and systems to work together seamlessly.
  • How does Workflow Automation work?
  • Workflow automation works by using software to automatically complete tasks or processes based on pre-set rules or triggers. It eliminates manual effort, making operations faster and more efficient.
  • What is a Workflow Automation tool?
  • A workflow automation tool is software that automates tasks and processes based on defined rules. It helps streamline operations by reducing manual work and improving efficiency.
  • How does Workflow Automation work?
  • Workflow automation works by setting up rules and triggers that automatically carry out tasks without manual input. This streamlines processes, saving time and reducing errors.