Automate Customer Feedback Sentiment Alerts from Google Sheets

Introduction

Turn raw feedback into action. Automatically analyze sentiment with AI, update your sheet, and alert the right channel so teams respond faster ⚡

Trigger Event

A new row is added or an existing row is updated in your Google Sheet containing customer feedback.

Actions

• The feedback text is sent to an AI sentiment analyzer, which returns sentiment (Positive/Negative/Neutral), confidence, category (e.g., Pricing, UX), and whether action is required.
• The same spreadsheet row is updated with these AI results so your team has structured, searchable data in one place.
• If sentiment is Negative ➜ a detailed Slack alert posts to the chosen channel for rapid attention.
• If sentiment is Positive ➜ an appreciative Gmail reply is sent to the customer, and a quick win message posts to Slack.
• If sentiment is Neutral ➜ a polite follow‑up email asks for more detail to guide improvements.

Benefits

• ✔️ Instant triage of feedback with AI—no manual reading or copy‑paste
• ✔️ Faster responses to unhappy customers to reduce churn
• ✔️ Centralized, structured insights saved in your sheet for reporting
• ✔️ Automatic Slack alerts keep teams aligned in real time
• ✔️ Personalized email follow‑ups without extra effort