Automate Instagram Comment Replies with Smart DMs

Introduction

Turn comment buzz into conversations by instantly replying based on keywords and sending tailored DMs with helpful links. ✅

Trigger Event

A new comment is posted on your Instagram Business account’s post or Reel.

Actions

• The automation reads the comment and checks for key terms like “ai,” “guide,” and brand-related keywords (e.g., automation, mcp, viasocket).
• It picks a natural, friendly reply from a set of pre-written responses to keep interactions human.
• If someone comments “ai,” they get:
  • A public reply on the comment to acknowledge them.
  • A private DM with a direct link to the AI workflow platform so they can take immediate action.
• If someone comments “guide,” they get:
  • A public reply confirming help is on the way.
  • A DM with a quick-access button to the Developer Hub Guide.
• For other mapped brand keywords (automation, mcp, viasocket):
  • A public reply is posted to keep the thread active and helpful.

Outcome: Relevant, timely public replies plus DMs that move people to resources—without manual effort.

Benefits

• ✔️ Faster response times that keep conversations warm
• ✔️ Consistent, on-brand replies to common keywords
• ✔️ Helpful DMs that drive clicks to guides and landing pages
• ✔️ Less manual moderation; focus on high-value engagement
• ✔️ Reduced errors with pre-approved response templates