Automate Instagram DM Auto-Reply with Greetings, GUIDE keyword, and Follow Nudges

Introduction

Turn new Instagram DMs into fast, friendly replies—welcome prospects, share your guide, and encourage follows automatically. ✅

Trigger Event

When a new Instagram DM or postback is received (via your Instagram for Business webhook), this workflow starts.

Actions

• First, the workflow checks who messaged you. It looks up the sender’s profile to see if they already follow your business.

• If the message came from a postback and the sender is not following you, the workflow sends a polite nudge asking them to follow your account before proceeding. This keeps your funnel clean and encourages growth.

• If the user taps a button or sends a postback with the keyword GUIDE, they immediately receive your guide details or a link—no delay.

• If someone simply says “hi” or “hello,” they get a warm greeting and next steps (for example, how to get the guide or talk to support).

Benefits

• Respond instantly to common DMs
• Encourage non-followers to become followers
• Share your GUIDE content on demand
• Reduce manual inbox work and response delays
• Improve consistency and customer experience