Automate Instagram DMs on Keyword Comments

Introduction

Turn comment buzz into conversations automatically. When someone comments with your chosen keywords, they get an instant, relevant DM 🤖

Trigger Event

A new Instagram comment is received on your post (via Instagram/Meta webhook).

Actions

• The comment text is checked against your keyword list (e.g., “demo, price, coupon”).
• If a match is found, the workflow sends a personalized private reply (DM) to the commenter.
• Optionally include buttons (URL or Postback) in the DM to guide next steps—book a call, redeem a coupon, or visit a landing page.
• If no keywords match, the automation ends quietly without sending a message.

Benefits

• ✔️ Instant responses on key buying intent keywords
• ✔️ Fewer manual DMs; save hours on community management
• ✔️ Higher conversion with timely, personalized outreach
• ✔️ Consistent messaging; fewer human errors