Integrate Brandfetch with Lofty to automate workflows, sync data between apps, and eliminate repetitive tasks with AI-powered automation.
Start from a real workflow other teams are already running.
Brandfetch
When this happens...
Updated Brand
Lofty
Automatically do this!
Create New Lead
Add Note to Lead
Update Lead
Search Leads
Send Email To Agent
Send SMS to Sales Agent
Create Agent
List Transactions
Create Task for Lead
Get Lead Transaction
Create New Lead in Lofty when Updated Brand in Brandfetch
Use this flowAdd Note to Lead in Lofty when Updated Brand in Brandfetch
Use this flowUpdate Lead in Lofty when Updated Brand in Brandfetch
Use this flowSearch Leads in Lofty when Updated Brand in Brandfetch
Use this flowSend Email To Agent via Lofty when Updated Brand in Brandfetch
Use this flowSend SMS to Sales Agent via Lofty when Updated Brand in Brandfetch
Use this flowCreate Agent in Lofty when Updated Brand in Brandfetch
Use this flowList Transactions from Lofty when Updated Brand in Brandfetch
Use this flowCreate Task for Lead in Lofty for the Lead when Updated Brand in Brandfetch
Use this flowGet Lead Transaction from Lofty when Updated Brand in Brandfetch
Use this flowEverything you can automate between Brandfetch and Lofty.
When this happensTriggers
A trigger is an event that starts a workflow.
Runs when a watched brand is updated, rebranded, verified, claimed or deleted; choose events and domains.
Runs when new lead is created in a selected list.
Runs when a lead is updated in a selected list.
Fix the instant trigger modify code to read updatedLeadstage as an array, extract each leadId, fetch full lead details sequentially, and return pipeline metadata.
Runs when a new transaction is created in a chosen list.
Runs when a transaction is updated. Provide a webhook callback URL to receive updates.
Action is the task that follows automatically within your Brandfetch integrations.
Get AI-ready brand context for a domain: identity, positioning, voice, style and competitors.
Turn a raw payment transaction label into the merchant's brand, logo and company data.
Get a brand's logos, colors, fonts and company data by domain, URL, email, ticker, ISIN or crypto symbol.
Search brands by company name and get their domains, icons and brand IDs.
Create a new lead
Add a note to a lead

Follow a simple walkthrough to create, test, and launch your first automation.
Connect your apps
Link the apps you want to automate.
Configure your workflow
Set up triggers, actions, and map your data.
Test & publish
Test your workflow and publish it.
Recognized by leading review platforms and trusted by 10,000+ businesses worldwide.
Just describe the task in plain English. viaSocket AI selects the right apps, builds the workflow, maps the fields, and prepares everything for review before you publish.

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Brandfetch provides company logos, colors, fonts, firmographics and AI-ready brand context, so you can enrich records with brand data automatically.
Learn moreSign up for a free viaSocket account, then authorize both your Brandfetch and Lofty accounts. From there, pick a trigger in one app and an action in the other. Your first workflow can be live in under five minutes.
Yes. viaSocket uses instant triggers where available, so data moves between Brandfetch and Lofty as soon as the event happens. Scheduled polling triggers run at a maximum interval of 15 minutes.
Yes. You can map specific fields, apply filters to skip records that do not match your conditions, and transform values before they reach Lofty. No coding required.
Yes. You can set up a workflow where Brandfetch triggers actions in Lofty, and a separate workflow where Lofty triggers actions in Brandfetch. Both run independently and in real time.
viaSocket logs every run so you can see exactly what succeeded and what failed. Failed tasks can be retried from the dashboard without re-configuring the workflow.
Yes, there is a free plan that covers basic workflows between Brandfetch and Lofty. Paid plans unlock higher task limits, faster polling, and advanced features like multi-step workflows and conditional logic.
No. The entire Brandfetch and Lofty integration is built through a visual, point-and-click interface. Code blocks are available if you want them, but they are never required.