Connect Espo CRM and Google Ads to Build Intelligent Automations
Choose a Trigger
When this happens...
New Lead
Lead Status Updated
Choose an Action
Automatically do this!
Find Campaign By ID Or Name
Add Contact to Customer List
Find Customer List
Set Campaign Status
Send Offline Conversions
Google Ads Performance Report by Custom Query
Manage Campaign Budget
Manage Seasonal Adjustment
Manage Asset Group
List Campaign Budgets
Find Seasonal Bid Adjustments
Create Assets
Manage Assets in Asset Set
Manage Asset Sets
Create Google Ads Campaign
Ready to use Espo CRM and Google Ads automations
Actions and Triggers
When this happensTriggers
A trigger is an event that starts a workflow.
New Lead
Runs when New Lead Is Created
Lead Status Updated
Runs when Lead Status Updated
New Lead Form Submitted
Runs when lead form is submitted
Do thisActions
Action is the task that follows automatically within your Espo CRM integrations.
Create Lead
Create a new lead using contact and address details.
Get Lead
Fetches Lead details by an ID.
Update Lead
Update lead details.
Find Leads by Text Filter
Find leads that match a text filter.
Find Campaign By ID Or Name
Finds a Google Ads campaign that matches the provided campaign ID or name.
Add Contact to Customer List
Add an email address to a Google Ads customer list.
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Frequently Asked Questions
To start, connect both your Espo CRM and Google Ads accounts to viaSocket. Once connected, you can set up a workflow where an event in Espo CRM triggers actions in Google Ads (or vice versa).
Absolutely. You can customize how Espo CRM data is recorded in Google Ads. This includes choosing which data fields go into which fields of Google Ads, setting up custom formats, and filtering out unwanted information.
The data sync between Espo CRM and Google Ads typically happens in real-time through instant triggers. And a maximum of 15 minutes in case of a scheduled trigger.
Yes, viaSocket allows you to add custom logic or use built-in filters to modify data according to your needs.
Yes, you can set conditional logic to control the flow of data between Espo CRM and Google Ads. For instance, you can specify that data should only be sent if certain conditions are met, or you can create if/else statements to manage different outcomes.
About Espo CRM
Espo CRM is a versatile customer relationship management platform designed to help businesses manage their customer interactions, sales processes, and marketing efforts efficiently. It offers a range of features including contact management, sales automation, and analytics to enhance customer engagement and drive business growth.
Learn MoreAbout Google Ads
Google Ads is an online advertising platform developed by Google, where advertisers can display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
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