Full list

Supported Triggers & Actions

Everything you can automate between Pennylane and ActiveTrail.

When this happensTriggers

A trigger is an event that starts a workflow.

New Customer Invoice Created

New Customer Invoice Created

Runs when new customer invoice is created

New Customer

New Customer

Triggers when a new customer is created.

New Product

New Product

Triggers when a new product is created.

Contact Updated

Contact Updated

Triggers when a contact record in ActiveTrail is updated.

Contact Unsubscribed

Contact Unsubscribed

Triggers when a contact unsubscribes from receiving further emails.

Contact Removed From Group

Contact Removed From Group

Triggers when a contact is removed from a group (any group).

Do thisActions

Action is the task that follows automatically within your Pennylane integrations.

Create Customer

Create Customer

Creates a new individual customer.

Create a Product

Create a Product

Creates a new product in pennylane.

Update Customer

Update Customer

Update a customer.

Update Product

Update Product

Update a product.

Create Estimate

Create Estimate

Create a new estimate.

Create Company Customer

Create Company Customer

Creates a new company customer.

How to build your first workflow with viaSocket
2-Minute Guide

Learn how to build your first workflow

Follow a simple walkthrough to create, test, and launch your first automation.

  1. 1

    Connect your apps

    Link the apps you want to automate.

  2. 2

    Configure your workflow

    Set up triggers, actions, and map your data.

  3. 3

    Test & publish

    Test your workflow and publish it.

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Just describe the task in plain English. Viasocket AI selects the right apps, builds the workflow, maps the fields, and prepares everything for review before you publish.

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Integrations Pennylane
Pennylane + ActiveTrail
Pennylane logo

About Pennylane

Pennylane centralizes all your cash flows and connects with your financial tools to ease and automate collaboration with your accountant.

Learn more
Integrations ActiveTrail
ActiveTrail + Pennylane
ActiveTrail logo

About ActiveTrail

ActiveTrail is an email marketing and automation platform that helps businesses create and send emails, manage campaigns, and automate marketing tasks to enhance customer engagement and conversion rates.

Learn more

Frequently Asked Questions

How do I connect Pennylane and ActiveTrail?

Sign up for a free viaSocket account, then authorize both your Pennylane and ActiveTrail accounts. From there, pick a trigger in one app and an action in the other. Your first workflow can be live in under five minutes.

Does this integration work in real time?

Yes. viaSocket uses instant triggers where available, so data moves between Pennylane and ActiveTrail as soon as the event happens. Scheduled polling triggers run at a maximum interval of 15 minutes.

Can I control which data gets sent from Pennylane to ActiveTrail?

Yes. You can map specific fields, apply filters to skip records that do not match your conditions, and transform values before they reach ActiveTrail. No coding required.

Can the integration run in both directions?

Yes. You can set up a workflow where Pennylane triggers actions in ActiveTrail, and a separate workflow where ActiveTrail triggers actions in Pennylane. Both run independently and in real time.

What happens if a step in the workflow fails?

viaSocket logs every run so you can see exactly what succeeded and what failed. Failed tasks can be retried from the dashboard without re-configuring the workflow.

Is viaSocket free to use?

Yes, there is a free plan that covers basic workflows between Pennylane and ActiveTrail. Paid plans unlock higher task limits, faster polling, and advanced features like multi-step workflows and conditional logic.

Do I need to know how to code to set this up?

No. The entire Pennylane and ActiveTrail integration is built through a visual, point-and-click interface. Code blocks are available if you want them, but they are never required.