Integrate Productlane with Lofty to automate workflows, sync data between apps, and eliminate repetitive tasks with AI-powered automation.
Start from a real workflow other teams are already running.
Productlane
When this happens...
New Company
New Contact
Lofty
Automatically do this!
Create New Lead
Add Note to Lead
Update Lead
Search Leads
Send Email To Agent
Send SMS to Sales Agent
Create Agent
List Transactions
Create Task for Lead
Create New Lead in Lofty when New Company in Productlane
Use this flowAdd Note to Lead in Lofty when New Company in Productlane
Use this flowUpdate Lead in Lofty when New Company in Productlane
Use this flowSearch Leads in Lofty when New Company in Productlane
Use this flowSend Email To Agent via Lofty when New Company in Productlane
Use this flowSend SMS to Sales Agent via Lofty when New Company in Productlane
Use this flowCreate Agent in Lofty when New Company in Productlane
Use this flowList Transactions from Lofty when New Company in Productlane
Use this flowCreate Task for Lead in Lofty for the Lead when New Company in Productlane
Use this flowCreate New Lead in Lofty when New Contact in Productlane
Use this flowEverything you can automate between Productlane and Lofty.
When this happensTriggers
A trigger is an event that starts a workflow.
Trigger when new company is add in your account.
Triggers when a new contact is created.
Runs when new lead is added
Runs the workflow automatically whenever a contact is updated in Lofty.
Runs the workflow automatically whenever a lead's pipeline stage changes in Lofty.
Runs the workflow automatically whenever a new transaction is created in Lofty.
Action is the task that follows automatically within your Productlane integrations.
Creates a new Note on Productlane.
Creates a new contact.
Create's a new company in your account.
Delete a specific company by its id.
Creates a new segment.
Deletes a specific contact by ID from the contact list.

Follow a simple walkthrough to create, test, and launch your first automation.
Connect your apps
Link the apps you want to automate.
Configure your workflow
Set up triggers, actions, and map your data.
Test & publish
Test your workflow and publish it.
Recognized by leading review platforms and trusted by 10,000+ businesses worldwide.
Just describe the task in plain English. viaSocket AI selects the right apps, builds the workflow, maps the fields, and prepares everything for review before you publish.

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Productlane is a comprehensive platform designed to streamline product management and development processes. It offers tools for product roadmapping, feature prioritization, and team collaboration, making it an essential resource for product managers and development teams.
Learn moreLofty is a cloud-based tool for creating, organizing, and tracking tasks and projects.
Learn moreSign up for a free viaSocket account, then authorize both your Productlane and Lofty accounts. From there, pick a trigger in one app and an action in the other. Your first workflow can be live in under five minutes.
Yes. viaSocket uses instant triggers where available, so data moves between Productlane and Lofty as soon as the event happens. Scheduled polling triggers run at a maximum interval of 15 minutes.
Yes. You can map specific fields, apply filters to skip records that do not match your conditions, and transform values before they reach Lofty. No coding required.
Yes. You can set up a workflow where Productlane triggers actions in Lofty, and a separate workflow where Lofty triggers actions in Productlane. Both run independently and in real time.
viaSocket logs every run so you can see exactly what succeeded and what failed. Failed tasks can be retried from the dashboard without re-configuring the workflow.
Yes, there is a free plan that covers basic workflows between Productlane and Lofty. Paid plans unlock higher task limits, faster polling, and advanced features like multi-step workflows and conditional logic.
No. The entire Productlane and Lofty integration is built through a visual, point-and-click interface. Code blocks are available if you want them, but they are never required.