Automate Facebook Keyword Comment Replies with Instant DM

Introduction

Turn keyword mentions into quick wins by auto-replying to Facebook comments and sending helpful resources via DM. ⚡

Trigger Event

A new comment is posted on your Facebook Page post.

Actions

• The automation checks the comment text for the keyword “AI”.
• If the keyword is found, it posts a public reply on the comment to acknowledge and set expectations (e.g., “We’ve sent the guide via DM”).
• Immediately after, it sends a private message to the commenter with your “AI” resource guide and a clear button to access it.
• If the keyword isn’t present, nothing happens—keeping responses relevant and on-brand.

Benefits

• ✔️ Respond faster to engaged commenters without manual effort
• ✔️ Guide interested users to the right resource via DM, boosting conversions
• ✔️ Consistent, on-brand replies that reduce moderation effort
• ✔️ Saves time while capturing qualified leads from organic conversations