Automate Instagram Comment Replies with Smart Keywords and DMs

Introduction

Turn Instagram comments into conversations—automatically. This workflow detects intent (AI, guide, or keywords) and sends the right public reply and private DM to drive faster engagement and conversions. ✅

Trigger Event

A new comment is posted on your Instagram Business post or reel.

Actions

• The flow checks the comment text to understand intent.
• If someone types “ai”, it publicly replies with a friendly message and sends a private DM with a visit link for more details.
• If someone types “guide”, it publicly acknowledges and DMs a “Guide” button to deliver the resource instantly.
• If the comment includes specific keywords like “automation”, “mcp”, or “viasocket”, it posts a relevant public reply.
• For general cases, it can forward the comment to an AI agent to craft a context-aware response and also use a random reply generator for variety.
• Every response is designed to be quick, helpful, and aligned with the commenter’s intent—minimizing manual moderation.

Benefits

• ✔️ Faster responses without manual typing

• ✔️ Consistent, on-brand replies (public and private)

• ✔️ Smart routing by keywords and intents to serve the right next step

• ✔️ Boost engagement and conversions from comments

• ✔️ Reduce human error and save hours on community management