Automate Instagram Comment Replies with Smart Keywords + Auto DMs

Introduction

Turn every Instagram comment into a timely touchpoint. This workflow auto-replies to comments, routes key requests to DMs, and can tap an AI assistant for smarter responses. ✅

Trigger Event

A new comment appears on your Instagram Business post or live content.

Actions

• The comment text is checked for intent: simple keywords like “ai” or “guide,” plus brand terms such as “automation,” “mcp,” or “viasocket.”
• A friendly public reply is posted automatically using a rotating set of approved messages, keeping responses human and varied.
• For “ai”: the commenter receives a helpful public reply and a private DM with a link to the requested platform.
• For “guide”: the commenter gets a public reply and a private DM with a quick-access guide button.
• When brand keywords are mentioned, a relevant public reply is posted to keep the conversation moving.
• When needed, the comment text is also sent to an AI agent to craft a context-aware response, ensuring accurate and on-brand engagement.

Benefits

• ✔️ Faster responses and higher engagement without manual work
• ✔️ Consistent tone with randomized, approved replies
• ✔️ Seamless handoff to DMs for links, guides, and next steps
• ✔️ Fewer missed opportunities from live and post comments
• ✔️ Scales community management with AI where helpful