Automate Instagram DM Auto‑Replies: Follow Prompt, GUIDE Link, and Greetings

Introduction

Turn incoming Instagram Business DMs into instant, helpful responses—no manual triage. 💬

Trigger Event

New Instagram Business direct message received.

Actions

• The automation checks the sender’s profile to see if they follow your business.
• If they aren’t following and they interact via postback, it sends a friendly nudge to follow with a Visit Profile button and an “I’m following!” confirmation button.
• If the message includes the GUIDE postback, it instantly replies with your resource link so users get the exact help they requested.
• If someone simply says “hello” or “hi,” it sends a warm thank-you and lets them know your team will be in touch.

Benefits

• ✔️ Faster responses to Instagram DMs without manual effort

• ✔️ Encourages non-followers to become followers with a clear Visit Profile action

• ✔️ Delivers resources (GUIDE link) instantly to reduce back-and-forth

• ✔️ Friendly, consistent greeting replies that set expectations

• ✔️ Fewer missed messages and more time for high-value conversations