Connect Drift and Google Analytics 4 to Build Intelligent Automations
Choose a Trigger
When this happens...
- Request a new Trigger for Drift
Choose an Action
Automatically do this!
Create Conversion Event For a Property
Find Conversion
Create Measurement
Run Report for a Property
List all Custom Dimensions for Specific Property
Ready to use Drift and Google Analytics 4 automations
Explore more automations built by businesses and experts
Automate Instagram Comment Replies with Smart DMs
- text is aiReplytoCommentSend a Private ReplyAdd Step
- Is guide commentReplytoComment GuideSend a Private Reply GuideAdd Step
- multi keyword matchcmntdqJzLMYSReplytoCommentMultiKeywordAdd Step
Automate Expense Report Approvals via Slack & QuickBooks
- Send for Approval acceptCreate Entry of expensesAdd Step
- Send for rejectMail for RejectionAdd Step
Automate Instagram DM Replies, Reactions, and Team Alerts
- has responseSendDMMessageAdd Step
- Notify teamSendMailAdd Step
- has reactSendDMMessage ReactAdd Step
Actions and Triggers
When this happensTriggers
A trigger is an event that starts a workflow.
New Conversion Event
Triggers when a new conversion event is created.
Do thisActions
Action is the task that follows automatically within your Drift integrations.
Update Known Contact
Updates an existing contact.
Create or Update Contact From External
Creates or updates a contact.
Find User by End User Id
Lookup User information by their end user id.
Find User by Anonymous Id
Lookup data for an existing user by their anonymous id.
Create Conversion Event For a Property
creates a new conversion event for a property.
Find Conversion
finds a conversion based on id
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Frequently Asked Questions
To start, connect both your Drift and Google Analytics 4 accounts to viaSocket. Once connected, you can set up a workflow where an event in Drift triggers actions in Google Analytics 4 (or vice versa).
Absolutely. You can customize how Drift data is recorded in Google Analytics 4. This includes choosing which data fields go into which fields of Google Analytics 4, setting up custom formats, and filtering out unwanted information.
The data sync between Drift and Google Analytics 4 typically happens in real-time through instant triggers. And a maximum of 15 minutes in case of a scheduled trigger.
Yes, viaSocket allows you to add custom logic or use built-in filters to modify data according to your needs.
Yes, you can set conditional logic to control the flow of data between Drift and Google Analytics 4. For instance, you can specify that data should only be sent if certain conditions are met, or you can create if/else statements to manage different outcomes.
About Drift
Drift is a conversational marketing and sales platform that helps businesses connect with their customers in real-time through chat, email, video, and more. It enables companies to engage with website visitors, qualify leads, and accelerate the sales cycle.
Learn MoreAbout Google Analytics 4
Google Analytics is a powerful web analytics service offered by Google that tracks and reports website traffic, providing insights into user behavior, traffic sources, and marketing effectiveness.
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