Connect Instagram for Business and Facebook Custom Audience
Integrate Instagram for Business with Facebook Custom Audience to automate workflows, sync data between apps, and eliminate repetitive tasks with AI-powered automation.
Create Empty Audience in Facebook Custom Audience when New Comment on Instagram for Business
Remove User From Custom Audience in Facebook Custom Audience when New Comment on Instagram for Business
Get Custom Audience Details from Facebook Custom Audience when New Comment on Instagram for Business
Delete Custom Audience from Facebook Custom Audience when New Comment on Instagram for Business
Create Empty Audience in Facebook Custom Audience when New DM in Instagram for Business
Popular Instagram for Business + Facebook Custom Audience flows
Start from a real workflow other teams are already running.
Choose a trigger
Instagram for Business
When this happens...
New Comment
New DM
New Media Is Posted to My Account
New Story Reply
Choose an action
Facebook Custom Audience
Automatically do this!
Add User to Custom Audience
Create Empty Audience
Remove User From Custom Audience
Get Custom Audience Details
Find Or Create Audience
List Facebook Custom Audiences
Delete Custom Audience
Create Empty Audience in Facebook Custom Audience when New Comment on Instagram for Business
Use this flowRemove User From Custom Audience in Facebook Custom Audience when New Comment on Instagram for Business
Use this flowGet Custom Audience Details from Facebook Custom Audience when New Comment on Instagram for Business
Use this flowDelete Custom Audience from Facebook Custom Audience when New Comment on Instagram for Business
Use this flowCreate Empty Audience in Facebook Custom Audience when New DM in Instagram for Business
Use this flowRemove User From Custom Audience in Facebook Custom Audience when New DM in Instagram for Business
Use this flowGet Custom Audience Details from Facebook Custom Audience when New DM in Instagram for Business
Use this flowDelete Custom Audience from Facebook Custom Audience when New DM in Instagram for Business
Use this flowCreate Empty Audience in Facebook Custom Audience when New Media Is Posted to My Account on Instagram for Business
Use this flowRemove User From Custom Audience in Facebook Custom Audience when New Media Is Posted to My Account on Instagram for Business
Use this flowSupported Triggers & Actions
Everything you can automate between Instagram for Business and Facebook Custom Audience.
When this happensTriggers
A trigger is an event that starts a workflow.
New Comment
Runs the workflow automatically whenever a new comment is added to any media in the connected account.
New DM
Runs when new direct message arrives
New Media Is Posted to My Account
Runs when New Media Is Posted to My Account
New Story Reply
Runs when New Story Reply Arrives
Do thisActions
Action is the task that follows automatically within your Instagram for Business integrations.
Publish Instagram Story
Post a photo or video from a public URL to your Instagram Story.
Send DM Message
Send text, media, sticker or button messages to an Instagram user
Reply to Comment
Reply to a comment on Instagram
Hide/Unhide the Comment
Hide/Unhide the Comment by comment ID.
Send DM Private Reply from Comment
An Instagram user comments on Instagram professional post, reel, story, Live, or ad post. Send them private reply in the DM.
Send Quick Replies
Sends a message with quick reply buttons to an Instagram user.
Learn how to build your first workflow
Follow a simple walkthrough to create, test, and launch your first automation.
- 1
Connect your apps
Link the apps you want to automate.
- 2
Configure your workflow
Set up triggers, actions, and map your data.
- 3
Test & publish
Test your workflow and publish it.
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AI will build it for you
Just describe the task in plain English. viaSocket AI selects the right apps, builds the workflow, maps the fields, and prepares everything for review before you publish.
Learn to build automation
Step-by-step video tutorials to help you connect apps, automate workflows, and save time.
Learn how to automate Instagram for Business and Facebook Custom Audience workflows.
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About Instagram for Business
Instagram for Business is a powerful platform that allows businesses to connect with their audience through visual storytelling. It offers tools for businesses to create engaging content, reach a wider audience, and analyze performance metrics to optimize their marketing strategies.
Learn moreSimilar apps
About Facebook Custom Audience
Facebook Custom Audience is an advertising feature that helps businesses create targeted audience lists for remarketing and lookalike campaigns on Facebook and Meta platforms
Learn moreFrequently Asked Questions
Sign up for a free viaSocket account, then authorize both your Instagram for Business and Facebook Custom Audience accounts. From there, pick a trigger in one app and an action in the other. Your first workflow can be live in under five minutes.
Yes. viaSocket uses instant triggers where available, so data moves between Instagram for Business and Facebook Custom Audience as soon as the event happens. Scheduled polling triggers run at a maximum interval of 15 minutes.
Yes. You can map specific fields, apply filters to skip records that do not match your conditions, and transform values before they reach Facebook Custom Audience. No coding required.
Yes. You can set up a workflow where Instagram for Business triggers actions in Facebook Custom Audience, and a separate workflow where Facebook Custom Audience triggers actions in Instagram for Business. Both run independently and in real time.
viaSocket logs every run so you can see exactly what succeeded and what failed. Failed tasks can be retried from the dashboard without re-configuring the workflow.
Yes, there is a free plan that covers basic workflows between Instagram for Business and Facebook Custom Audience. Paid plans unlock higher task limits, faster polling, and advanced features like multi-step workflows and conditional logic.
No. The entire Instagram for Business and Facebook Custom Audience integration is built through a visual, point-and-click interface. Code blocks are available if you want them, but they are never required.
