Integrate Instagram for Business with Lofty to automate workflows, sync data between apps, and eliminate repetitive tasks with AI-powered automation.
Create New Lead in Lofty when New Media Is Posted to My Account on Instagram for Business
Add Note to Lead in Lofty when New Media Is Posted to My Account on Instagram for Business
Update Lead in Lofty when New Media Is Posted to My Account on Instagram for Business
Search Leads in Lofty when New Media Is Posted to My Account on Instagram for Business
Send Email To Agent via Lofty when New Media Is Posted to My Account on Instagram for Business
Start from a real workflow other teams are already running.
Instagram for Business
When this happens...
New Comment
New DM
New Media Is Posted to My Account
New Story Reply
Lofty
Automatically do this!
Create New Lead
Add Note to Lead
Update Lead
Search Leads
Send Email To Agent
Send SMS to Sales Agent
Create Agent
List Transactions
Create Task for Lead
Create New Lead in Lofty when New Media Is Posted to My Account on Instagram for Business
Use this flowAdd Note to Lead in Lofty when New Media Is Posted to My Account on Instagram for Business
Use this flowUpdate Lead in Lofty when New Media Is Posted to My Account on Instagram for Business
Use this flowSearch Leads in Lofty when New Media Is Posted to My Account on Instagram for Business
Use this flowSend Email To Agent via Lofty when New Media Is Posted to My Account on Instagram for Business
Use this flowSend SMS to Sales Agent via Lofty when New Media Is Posted to My Account on Instagram for Business
Use this flowCreate Agent in Lofty when New Media Is Posted to My Account on Instagram for Business
Use this flowCreate Task for Lead in Lofty for the Lead when New Media Is Posted to My Account on Instagram for Business
Use this flowPublish Instagram Story to Instagram for Business when New Lead Is Added in Lofty
Use this flowSend DM Message on Instagram for Business when New Lead Is Added in Lofty
Use this flowEverything you can automate between Instagram for Business and Lofty.
When this happensTriggers
A trigger is an event that starts a workflow.
Runs the workflow automatically whenever a new comment is added to any media in the connected account.
Runs when new direct message arrives
Runs when New Media Is Posted to My Account
Runs when New Story Reply Arrives
Runs when new lead is added
Runs the workflow automatically whenever a contact is updated in Lofty.
Action is the task that follows automatically within your Instagram for Business integrations.
Post a photo or video from a public URL to your Instagram Story.
Send text, media, sticker or button messages to an Instagram user
Reply to a comment on Instagram
Hide/Unhide the Comment by comment ID.
An Instagram user comments on Instagram professional post, reel, story, Live, or ad post. Send them private reply in the DM.
Sends a message with quick reply buttons to an Instagram user.

Follow a simple walkthrough to create, test, and launch your first automation.
Connect your apps
Link the apps you want to automate.
Configure your workflow
Set up triggers, actions, and map your data.
Test & publish
Test your workflow and publish it.
Recognized by leading review platforms and trusted by 10,000+ businesses worldwide.
Just describe the task in plain English. viaSocket AI selects the right apps, builds the workflow, maps the fields, and prepares everything for review before you publish.
Step-by-step video tutorials to help you connect apps, automate workflows, and save time.

Learn how to automate Instagram for Business and Lofty workflows.

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Instagram for Business is a powerful platform that allows businesses to connect with their audience through visual storytelling. It offers tools for businesses to create engaging content, reach a wider audience, and analyze performance metrics to optimize their marketing strategies.
Learn moreLofty is a cloud-based tool for creating, organizing, and tracking tasks and projects.
Learn moreSign up for a free viaSocket account, then authorize both your Instagram for Business and Lofty accounts. From there, pick a trigger in one app and an action in the other. Your first workflow can be live in under five minutes.
Yes. viaSocket uses instant triggers where available, so data moves between Instagram for Business and Lofty as soon as the event happens. Scheduled polling triggers run at a maximum interval of 15 minutes.
Yes. You can map specific fields, apply filters to skip records that do not match your conditions, and transform values before they reach Lofty. No coding required.
Yes. You can set up a workflow where Instagram for Business triggers actions in Lofty, and a separate workflow where Lofty triggers actions in Instagram for Business. Both run independently and in real time.
viaSocket logs every run so you can see exactly what succeeded and what failed. Failed tasks can be retried from the dashboard without re-configuring the workflow.
Yes, there is a free plan that covers basic workflows between Instagram for Business and Lofty. Paid plans unlock higher task limits, faster polling, and advanced features like multi-step workflows and conditional logic.
No. The entire Instagram for Business and Lofty integration is built through a visual, point-and-click interface. Code blocks are available if you want them, but they are never required.