Integrate MSG91 with Parma to automate workflows, sync data between apps, and eliminate repetitive tasks with AI-powered automation.
Delete Relationship in Parma when SMS Delivery Confirmation Arrives from MSG91
List Deals from Parma when SMS Delivery Confirmation Arrives from MSG91
List Groups from Parma when SMS Delivery Confirmation Arrives from MSG91
List Relationship Groups from Parma when SMS Delivery Confirmation Arrives from MSG91
List All Users from Parma when SMS Delivery Confirmation Arrives from MSG91
Start from a real workflow other teams are already running.
MSG91
When this happens...
WhatsApp Delivery Report Arrives
SMS Delivery Confirmation Arrives
New Voice Call
RCS Delivery Report Received
OTP Sent
New Email Delivery Reports
New Push Notification
New Ticket Arrives
New Call Completed
Parma
Automatically do this!
Add Note to Contact
Create Relationship
Get Relationship Details
Delete Relationship
List Deals
List Groups
List All Notes
List All Pipelines
List Relationships
List Relationship Groups
List Relationship Notes
List Stages
List All Users
Update Relationship
Update Note
Add Relationship to Group
Remove Relationship From Group
Delete Relationship in Parma when SMS Delivery Confirmation Arrives from MSG91
Use this flowList Deals from Parma when SMS Delivery Confirmation Arrives from MSG91
Use this flowList Groups from Parma when SMS Delivery Confirmation Arrives from MSG91
Use this flowList Relationship Groups from Parma when SMS Delivery Confirmation Arrives from MSG91
Use this flowList All Users from Parma when SMS Delivery Confirmation Arrives from MSG91
Use this flowAdd Relationship to Group in Parma when SMS Delivery Confirmation Arrives from MSG91
Use this flowRemove Relationship From Group in Parma when SMS Delivery Confirmation Arrives from MSG91
Use this flowAdd Note to Contact in Parma when New Voice Call in MSG91
Use this flowCreate Relationship in Parma when New Voice Call in MSG91
Use this flowList All Notes from Parma when New Voice Call in MSG91
Use this flowEverything you can automate between MSG91 and Parma.
When this happensTriggers
A trigger is an event that starts a workflow.
Runs when a new inbound or outbound WhatsApp delivery report arrives.
Runs when an SMS sent from your account receives a delivery confirmation.
Runs when a new outbound or inbound voice call is made or received.
Runs when a delivery report for an RCS message is received for messages sent or received.
Runs when an OTP is sent using MSG91's SendOTP service.
Runs when a delivery report for an email is received.
Action is the task that follows automatically within your MSG91 integrations.
Send the selected campaign
Send a selected SMS template to one or more phone numbers and optionally fill template variables.
Send a mail using a template.
Create or update contact
Update a contact in Segmento
Search email, phone or any other field data using filter

Follow a simple walkthrough to create, test, and launch your first automation.
Connect your apps
Link the apps you want to automate.
Configure your workflow
Set up triggers, actions, and map your data.
Test & publish
Test your workflow and publish it.
Recognized by leading review platforms and trusted by 10,000+ businesses worldwide.
Just describe the task in plain English. viaSocket AI selects the right apps, builds the workflow, maps the fields, and prepares everything for review before you publish.

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MSG91 is a cloud communication platform that provides APIs for SMS, WhatsApp, voice, email, RCS, OTP, and customer engagement automation for businesses.
Learn moreParma is a minimalistic CRM that helps you remember who your customers are, what they like, and when you last connected.
Learn moreSign up for a free viaSocket account, then authorize both your MSG91 and Parma accounts. From there, pick a trigger in one app and an action in the other. Your first workflow can be live in under five minutes.
Yes. viaSocket uses instant triggers where available, so data moves between MSG91 and Parma as soon as the event happens. Scheduled polling triggers run at a maximum interval of 15 minutes.
Yes. You can map specific fields, apply filters to skip records that do not match your conditions, and transform values before they reach Parma. No coding required.
Yes. You can set up a workflow where MSG91 triggers actions in Parma, and a separate workflow where Parma triggers actions in MSG91. Both run independently and in real time.
viaSocket logs every run so you can see exactly what succeeded and what failed. Failed tasks can be retried from the dashboard without re-configuring the workflow.
Yes, there is a free plan that covers basic workflows between MSG91 and Parma. Paid plans unlock higher task limits, faster polling, and advanced features like multi-step workflows and conditional logic.
No. The entire MSG91 and Parma integration is built through a visual, point-and-click interface. Code blocks are available if you want them, but they are never required.