Connect Paddle and Google Ads to Build Intelligent Automations
Choose a Trigger
When this happens...
New Customer
New Address
Choose an Action
Automatically do this!
Find Campaign By ID Or Name
Add Contact to Customer List
Find Customer List
Set Campaign Status
Send Offline Conversions
Google Ads Performance Report by Custom Query
Manage Campaign Budget
Manage Seasonal Adjustment
Manage Asset Group
List Campaign Budgets
Find Seasonal Bid Adjustments
Create Assets
Manage Assets in Asset Set
Manage Asset Sets
Create Google Ads Campaign
Ready to use Paddle and Google Ads automations
Actions and Triggers
When this happensTriggers
A trigger is an event that starts a workflow.
New Customer
Detects and returns customers newly created in Paddle since the last check (defaults to the past 15 minutes), ordered newest first.
New Address
Trigger when a new address is added for the selected Paddle customer. Returns addresses created since the last check.
New Lead Form Submitted
Runs when lead form is submitted
Do thisActions
Action is the task that follows automatically within your Paddle integrations.
Create Customer
Creates a new customer in Paddle.
Update Customer
Update an existing customer using their ID.
Generate Customer Authentication Token
Generate an authentication token for a customer.
Create an Address
Create an address for a customer.
Update an Address
Update an address of the customer.
Create a Business
Create a business for a customer.
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Frequently Asked Questions
To start, connect both your Paddle and Google Ads accounts to viaSocket. Once connected, you can set up a workflow where an event in Paddle triggers actions in Google Ads (or vice versa).
Absolutely. You can customize how Paddle data is recorded in Google Ads. This includes choosing which data fields go into which fields of Google Ads, setting up custom formats, and filtering out unwanted information.
The data sync between Paddle and Google Ads typically happens in real-time through instant triggers. And a maximum of 15 minutes in case of a scheduled trigger.
Yes, viaSocket allows you to add custom logic or use built-in filters to modify data according to your needs.
Yes, you can set conditional logic to control the flow of data between Paddle and Google Ads. For instance, you can specify that data should only be sent if certain conditions are met, or you can create if/else statements to manage different outcomes.
About Paddle
Paddle is a comprehensive commerce platform designed to help software companies manage their billing, subscription, and payment processes. It offers a range of tools to streamline revenue operations, including payment processing, tax compliance, and customer management, making it easier for businesses to scale globally.
Learn MoreAbout Google Ads
Google Ads is an online advertising platform developed by Google, where advertisers can display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
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