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Connect Paddle and Guru

Integrate Paddle with Guru to automate workflows, sync data between apps, and eliminate repetitive tasks with AI-powered automation.

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Supported Triggers & Actions

Everything you can automate between Paddle and Guru.

When this happensTriggers

A trigger is an event that starts a workflow.

New Customer

New Customer

Detects and returns customers newly created in Paddle since the last check (defaults to the past 15 minutes), ordered newest first.

New Address

New Address

Trigger when a new address is added for the selected Paddle customer. Returns addresses created since the last check.

When a new subscription is created

When a new subscription is created

Runs the workflow automatically whenever a new subscription is created in the account.

Card Created

Card Created

Trigger when a user creates a card.

New Folder Created

New Folder Created

Trigger when a new Folder/Board Created.

New Folder Updated

New Folder Updated

Runs when Folder/board is updated

Do thisActions

Action is the task that follows automatically within your Paddle integrations.

Create Customer

Create Customer

Creates a new customer in Paddle.

Update Customer

Update Customer

Update an existing customer using their ID.

Generate Customer Authentication Token

Generate Customer Authentication Token

Generate an authentication token for a customer.

Create an Address

Create an Address

Create an address for a customer.

Update an Address

Update an Address

Update an address of the customer.

Create a Business

Create a Business

Create a business for a customer.

How to build your first workflow with viaSocket
2-Minute Guide

Learn how to build your first workflow

Follow a simple walkthrough to create, test, and launch your first automation.

  1. 1

    Connect your apps

    Link the apps you want to automate.

  2. 2

    Configure your workflow

    Set up triggers, actions, and map your data.

  3. 3

    Test & publish

    Test your workflow and publish it.

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About Paddle

Paddle is a comprehensive commerce platform designed to help software companies manage their billing, subscription, and payment processes. It offers a range of tools to streamline revenue operations, including payment processing, tax compliance, and customer management, making it easier for businesses to scale globally.

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Integrations Guru
Guru + Paddle
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About Guru

Guru is an AI-powered knowledge platform that unifies enterprise search, an internal wiki, and an intranet to deliver fast, trusted answers inside everyday workflows. It connects to tools like Google Drive, Slack, Microsoft Teams, and more to retrieve content, applies permissions-aware AI to surface context-rich responses, and helps teams keep information current through expert verification and automated reminders. The platform includes role-aware AI agents, customizable pages, and granular access controls so organizations can centralize knowledge, reduce time spent searching, and share accurate, on-brand information across departments.

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Frequently Asked Questions

How do I connect Paddle and Guru?

Sign up for a free viaSocket account, then authorize both your Paddle and Guru accounts. From there, pick a trigger in one app and an action in the other. Your first workflow can be live in under five minutes.

Does this integration work in real time?

Yes. viaSocket uses instant triggers where available, so data moves between Paddle and Guru as soon as the event happens. Scheduled polling triggers run at a maximum interval of 15 minutes.

Can I control which data gets sent from Paddle to Guru?

Yes. You can map specific fields, apply filters to skip records that do not match your conditions, and transform values before they reach Guru. No coding required.

Can the integration run in both directions?

Yes. You can set up a workflow where Paddle triggers actions in Guru, and a separate workflow where Guru triggers actions in Paddle. Both run independently and in real time.

What happens if a step in the workflow fails?

viaSocket logs every run so you can see exactly what succeeded and what failed. Failed tasks can be retried from the dashboard without re-configuring the workflow.

Is viaSocket free to use?

Yes, there is a free plan that covers basic workflows between Paddle and Guru. Paid plans unlock higher task limits, faster polling, and advanced features like multi-step workflows and conditional logic.

Do I need to know how to code to set this up?

No. The entire Paddle and Guru integration is built through a visual, point-and-click interface. Code blocks are available if you want them, but they are never required.