Integrate Paddle with Lofty to automate workflows, sync data between apps, and eliminate repetitive tasks with AI-powered automation.
Start from a real workflow other teams are already running.
Paddle
When this happens...
New Customer
New Address
When a new subscription is created
Lofty
Automatically do this!
Create New Lead
Add Note to Lead
Update Lead
Search Leads
Send Email To Agent
Send SMS to Sales Agent
Create Agent
List Transactions
Create Task for Lead
Create New Lead in Lofty when New Customer in Paddle
Use this flowAdd Note to Lead in Lofty when New Customer in Paddle
Use this flowUpdate Lead in Lofty when New Customer in Paddle
Use this flowSearch Leads in Lofty when New Customer in Paddle
Use this flowSend Email To Agent via Lofty when New Customer in Paddle
Use this flowSend SMS to Sales Agent via Lofty when New Customer in Paddle
Use this flowCreate Agent in Lofty when New Customer in Paddle
Use this flowList Transactions from Lofty when New Customer in Paddle
Use this flowCreate Task for Lead in Lofty for the Lead when New Customer in Paddle
Use this flowCreate New Lead in Lofty when New Address in Paddle
Use this flowEverything you can automate between Paddle and Lofty.
When this happensTriggers
A trigger is an event that starts a workflow.
Detects and returns customers newly created in Paddle since the last check (defaults to the past 15 minutes), ordered newest first.
Trigger when a new address is added for the selected Paddle customer. Returns addresses created since the last check.
Runs the workflow automatically whenever a new subscription is created in the account.
Runs when new lead is added
Runs the workflow automatically whenever a contact is updated in Lofty.
Runs the workflow automatically whenever a lead's pipeline stage changes in Lofty.
Action is the task that follows automatically within your Paddle integrations.
Creates a new customer in Paddle.
Update an existing customer using their ID.
Generate an authentication token for a customer.
Create an address for a customer.
Update an address of the customer.
Create a business for a customer.

Follow a simple walkthrough to create, test, and launch your first automation.
Connect your apps
Link the apps you want to automate.
Configure your workflow
Set up triggers, actions, and map your data.
Test & publish
Test your workflow and publish it.
Recognized by leading review platforms and trusted by 10,000+ businesses worldwide.
Just describe the task in plain English. viaSocket AI selects the right apps, builds the workflow, maps the fields, and prepares everything for review before you publish.

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Paddle is a comprehensive commerce platform designed to help software companies manage their billing, subscription, and payment processes. It offers a range of tools to streamline revenue operations, including payment processing, tax compliance, and customer management, making it easier for businesses to scale globally.
Learn moreLofty is a cloud-based tool for creating, organizing, and tracking tasks and projects.
Learn moreSign up for a free viaSocket account, then authorize both your Paddle and Lofty accounts. From there, pick a trigger in one app and an action in the other. Your first workflow can be live in under five minutes.
Yes. viaSocket uses instant triggers where available, so data moves between Paddle and Lofty as soon as the event happens. Scheduled polling triggers run at a maximum interval of 15 minutes.
Yes. You can map specific fields, apply filters to skip records that do not match your conditions, and transform values before they reach Lofty. No coding required.
Yes. You can set up a workflow where Paddle triggers actions in Lofty, and a separate workflow where Lofty triggers actions in Paddle. Both run independently and in real time.
viaSocket logs every run so you can see exactly what succeeded and what failed. Failed tasks can be retried from the dashboard without re-configuring the workflow.
Yes, there is a free plan that covers basic workflows between Paddle and Lofty. Paid plans unlock higher task limits, faster polling, and advanced features like multi-step workflows and conditional logic.
No. The entire Paddle and Lofty integration is built through a visual, point-and-click interface. Code blocks are available if you want them, but they are never required.