Connect Pennylane and SellApp to Build Intelligent Automations
Choose a Trigger
When this happens...
New Customer Invoice Created
New Customer
New Product
Choose an Action
Automatically do this!
Add to blacklist
Create a coupon
Update Product Group
Create Section
Update Coupon
Delete Blacklist Entry
Get section details
Get group details
Ready to use Pennylane and SellApp automations
Explore more automations built by businesses and experts
Automate Webhook-to-API User Authentication and Response
Automate Instagram Comment Replies with Smart Keywords + Auto DMs
Automate Social Media Post Creation and Scheduling Across Multiple Platforms
Actions and Triggers
When this happensTriggers
A trigger is an event that starts a workflow.
New Customer Invoice Created
Runs when new customer invoice is created
New Customer
Triggers when a new customer is created.
New Product
Triggers when a new product is created.
New Coupon Created
Runs when new coupon is created
New Section Is Created
Runs when new section is created
New Blacklist Rule Created
Runs when new blacklist rule is created
Do thisActions
Action is the task that follows automatically within your Pennylane integrations.
Create Customer
Creates a new individual customer.
Create a Product
Creates a new product in pennylane.
Update Customer
Update a customer.
Update Product
Update a product.
Create Estimate
Create a new estimate.
Create Company Customer
Creates a new company customer.
Know More About Pennylane and Sellapp Integrations
How viaSocket Works | A Complete Guide
Gain insights into how viaSocket functions through our detailed guide. Understand its key features and benefits to maximize your experience and efficiency.
5 Simple Automation Hacks to Make Your Team Free
Unlock your team's potential with 5 straightforward automation hacks designed to streamline processes and free up valuable time for more important work.
What is Workflow Automation - Definition, Importance & Benefits | A Complete Guide
Workflow automation is the process of using technology to execute repetitive tasks with minimal human intervention, creating a seamless flow of activities.
Frequently Asked Questions
To start, connect both your Pennylane and SellApp accounts to viaSocket. Once connected, you can set up a workflow where an event in Pennylane triggers actions in SellApp (or vice versa).
Absolutely. You can customize how Pennylane data is recorded in SellApp. This includes choosing which data fields go into which fields of SellApp, setting up custom formats, and filtering out unwanted information.
The data sync between Pennylane and SellApp typically happens in real-time through instant triggers. And a maximum of 15 minutes in case of a scheduled trigger.
Yes, viaSocket allows you to add custom logic or use built-in filters to modify data according to your needs.
Yes, you can set conditional logic to control the flow of data between Pennylane and SellApp. For instance, you can specify that data should only be sent if certain conditions are met, or you can create if/else statements to manage different outcomes.
About Pennylane
Pennylane centralizes all your cash flows and connects with your financial tools to ease and automate collaboration with your accountant.
Learn MoreAbout SellApp
SellApp is a powerful eCommerce platform designed to streamline online sales and digital product distribution. It offers robust tools for managing transactions, inventory, and customer interactions, making it ideal for businesses looking to enhance their online presence and sales efficiency.
Learn MoreviaSocket
For SaaS
For AI Agent Builders
Support
Automation Experts
Plans, Pricing and Offer
AI & Automation
© 2026 viaSocket |Privacy,TermsandData Retention & Deletion Policy
Walkover Web Solutions Pvt Ltd. | All rights reserved.