Integrate Smartlead AI with MSG91 to automate workflows, sync data between apps, and eliminate repetitive tasks with AI-powered automation.
Close Alert in MSG91 when Lead Category Updated in Smartleadai
Update lead by ID in Smartleadai when WhatsApp Delivery Report Arrives in MSG91
Update Campaign Status in Smartleadai when WhatsApp Delivery Report Arrives in MSG91
Update a lead’s category in Smartlead AI when WhatsApp Delivery Report Arrives in MSG91
Get Campaign Analytics from Smartlead AI when WhatsApp Delivery Report Arrives in MSG91
Start from a real workflow other teams are already running.
Smartlead AI
When this happens...
Lead Unsubscribed
Lead Category Updated
MSG91
Automatically do this!
Send Campaign
Send Template SMS
Send a Mail
Create or Update Contact in Segmento
Update Contact In Segmento
Search a specific contact in Segmento
Schedule a Template SMS
Find Campaign Template Details
List WhatsApp Templates
Send WhatsApp Template Message
Validate Email Address
Get all Contacts in a Phonebook
Get a Contact in Phonebook
Get all Segment
Create User Event
Check Template Status
Send WhatsApp Message
Generate Short URL
Verify OTP
Resend OTP
OTP Analytics
Send OTP via Widget
Resend Widget OTP
Verify Widget OTP
Verify Widget Token
Make a Voice Call
Send Voice Message
Send RCS Template Message
Create Alert
Close Alert
Send Mail via Hello
Search Tickets
Close Alert in MSG91 when Lead Category Updated in Smartleadai
Use this flowUpdate lead by ID in Smartleadai when WhatsApp Delivery Report Arrives in MSG91
Use this flowUpdate Campaign Status in Smartleadai when WhatsApp Delivery Report Arrives in MSG91
Use this flowUpdate a lead’s category in Smartlead AI when WhatsApp Delivery Report Arrives in MSG91
Use this flowGet Campaign Analytics from Smartlead AI when WhatsApp Delivery Report Arrives in MSG91
Use this flowGet All Email Account from Smartlead AI when WhatsApp Delivery Report Arrives in MSG91
Use this flowResume Lead in Smartlead AI when WhatsApp Delivery Report Arrives in MSG91
Use this flowDelete Lead By Campaign ID in Smartleadai when WhatsApp Delivery Report Arrives in MSG91
Use this flowCreate Campaign in Smartleadai when SMS Delivery Confirmation Arrives from MSG91
Use this flowAdd Client in Smartleadai when SMS Delivery Confirmation Arrives from MSG91
Use this flowEverything you can automate between Smartlead AI and MSG91.
When this happensTriggers
A trigger is an event that starts a workflow.
Triggers when a lead is unsubscribed
Triggers when a lead category is updated
Runs when a new inbound or outbound WhatsApp delivery report arrives.
Runs when an SMS sent from your account receives a delivery confirmation.
Runs when a new outbound or inbound voice call is made or received.
Runs when a delivery report for an RCS message is received for messages sent or received.
Action is the task that follows automatically within your Smartlead AI integrations.
This endpoint fetches all the campaigns in your account
This endpoint creates a new campaign
This endpoint fetches a campaign based on its ID
This endpoint deletes a campaign based on its ID
This endpoint fetches all the leads in a campaign using the campaign’s ID
This endpoint fetches all your categories

Follow a simple walkthrough to create, test, and launch your first automation.
Connect your apps
Link the apps you want to automate.
Configure your workflow
Set up triggers, actions, and map your data.
Test & publish
Test your workflow and publish it.
Recognized by leading review platforms and trusted by 10,000+ businesses worldwide.

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Smartlead AI is a cutting-edge platform designed to revolutionize lead generation and management using artificial intelligence. It offers advanced tools to automate and optimize the process of acquiring and nurturing leads, making it an essential tool for businesses looking to enhance their marketing and sales strategies.
Learn moreMSG91 is a cloud communication platform that provides APIs for SMS, WhatsApp, voice, email, RCS, OTP, and customer engagement automation for businesses.
Learn moreSign up for a free viaSocket account, then authorize both your Smartlead AI and MSG91 accounts. From there, pick a trigger in one app and an action in the other. Your first workflow can be live in under five minutes.
Yes. viaSocket uses instant triggers where available, so data moves between Smartlead AI and MSG91 as soon as the event happens. Scheduled polling triggers run at a maximum interval of 15 minutes.
Yes. You can map specific fields, apply filters to skip records that do not match your conditions, and transform values before they reach MSG91. No coding required.
Yes. You can set up a workflow where Smartlead AI triggers actions in MSG91, and a separate workflow where MSG91 triggers actions in Smartlead AI. Both run independently and in real time.
viaSocket logs every run so you can see exactly what succeeded and what failed. Failed tasks can be retried from the dashboard without re-configuring the workflow.
Yes, there is a free plan that covers basic workflows between Smartlead AI and MSG91. Paid plans unlock higher task limits, faster polling, and advanced features like multi-step workflows and conditional logic.
No. The entire Smartlead AI and MSG91 integration is built through a visual, point-and-click interface. Code blocks are available if you want them, but they are never required.