Integrate Gupshup with MailChimp to automate workflows, sync data between apps, and eliminate repetitive tasks with AI-powered automation.
Set User Opt Status in Gupshup when When a new audience is created in MailChimp
Send WhatsApp Template Message via Gupshup when When a new audience is created in MailChimp
Send WhatsApp Message via Gupshup when When a new audience is created in MailChimp
Set User Opt Status in Gupshup when When a campaign is created or sent in MailChimp
Send WhatsApp Template Message via Gupshup when When a campaign is created or sent in MailChimp
Start from a real workflow other teams are already running.
Gupshup
When this happens...
MailChimp
Automatically do this!
Add Note to Subscriber
Add Subscriber to Tag
Update Subscriber
Archive Subscriber
Create Campaign
Create Custom Event
Remove Subscriber from Tag
Permanently Delete Subscriber
Find Campaign by ID
Find Subscriber by Email
Send Campaign
Find Customer
Add Tags to Audience Member
Find Tag
Get Campaign Reports
List Stores
Create Store Customer
List Audiences
Add Merge Field
List Products
List customers
List Carts
Add Subscriber to Audience
Set User Opt Status in Gupshup when When a new audience is created in MailChimp
Use this flowSend WhatsApp Template Message via Gupshup when When a new audience is created in MailChimp
Use this flowSend WhatsApp Message via Gupshup when When a new audience is created in MailChimp
Use this flowSet User Opt Status in Gupshup when When a campaign is created or sent in MailChimp
Use this flowSend WhatsApp Template Message via Gupshup when When a campaign is created or sent in MailChimp
Use this flowSend WhatsApp Message via Gupshup when When a campaign is created or sent in MailChimp
Use this flowSet User Opt Status in Gupshup when When a recipient opens an email in a specific campaign in MailChimp
Use this flowSend WhatsApp Template Message via Gupshup when When a recipient opens an email in a specific campaign in MailChimp
Use this flowSend WhatsApp Message via Gupshup when When a recipient opens an email in a specific campaign in MailChimp
Use this flowSet User Opt Status in Gupshup when When a new subscriber is added to an audience in MailChimp
Use this flowEverything you can automate between Gupshup and MailChimp.
When this happensTriggers
A trigger is an event that starts a workflow.
Runs the workflow automatically when a new audience is created in the account.
Runs the workflow automatically whenever a campaign is created or sent in the account.
Runs the workflow automatically whenever a recipient opens an email in the specified campaign.
Runs the workflow automatically whenever any subscriber is added to an audience.
Runs the workflow automatically whenever any subscriber unsubscribes from an audience.
Runs the workflow automatically whenever a subscriber's email address is updated in the selected audience.
Action is the task that follows automatically within your Gupshup integrations.
Sets whether a user is opted in or opted out for messaging.
Send a selected WhatsApp template to a contact via Gupshup. Fill template placeholders, provide App Name and sender/recipient numbers, and optionally attach an image, video, or document.
Send WhatsApp message
Add a note to an existing subscriber in a selected audience.
Fix tag_name type normalization in Add Subscriber to Tag perform code to resolve Mailchimp 400 string type error.
Update an audience subscriber's email address, subscription status, or profile (merge) fields.

Follow a simple walkthrough to create, test, and launch your first automation.
Connect your apps
Link the apps you want to automate.
Configure your workflow
Set up triggers, actions, and map your data.
Test & publish
Test your workflow and publish it.
Recognized by leading review platforms and trusted by 10,000+ businesses worldwide.
Just describe the task in plain English. viaSocket AI selects the right apps, builds the workflow, maps the fields, and prepares everything for review before you publish.
Step-by-step video tutorials to help you connect apps, automate workflows, and save time.

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Gupshup is a comprehensive messaging platform that enables businesses to build conversational experiences across various messaging channels. It provides tools for creating chatbots, managing customer interactions, and automating communication processes, making it easier for businesses to engage with their audience effectively.
Learn moreMailchimp is an all-in-one marketing platform that helps businesses manage and talk to their clients, customers, and other interested parties.
Learn moreSign up for a free viaSocket account, then authorize both your Gupshup and MailChimp accounts. From there, pick a trigger in one app and an action in the other. Your first workflow can be live in under five minutes.
Yes. viaSocket uses instant triggers where available, so data moves between Gupshup and MailChimp as soon as the event happens. Scheduled polling triggers run at a maximum interval of 15 minutes.
Yes. You can map specific fields, apply filters to skip records that do not match your conditions, and transform values before they reach MailChimp. No coding required.
Yes. You can set up a workflow where Gupshup triggers actions in MailChimp, and a separate workflow where MailChimp triggers actions in Gupshup . Both run independently and in real time.
viaSocket logs every run so you can see exactly what succeeded and what failed. Failed tasks can be retried from the dashboard without re-configuring the workflow.
Yes, there is a free plan that covers basic workflows between Gupshup and MailChimp. Paid plans unlock higher task limits, faster polling, and advanced features like multi-step workflows and conditional logic.
No. The entire Gupshup and MailChimp integration is built through a visual, point-and-click interface. Code blocks are available if you want them, but they are never required.