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When this happensTriggers
A trigger is an event that starts a workflow.
Trigger when a new conversion event is created.
Action is the task that follows automatically within your Adyen integrations.
Create an Adyen checkout session and return the session ID, expiry, and data for redirect or embedded checkout.
Create a new Adyen checkout order to start payment processing and return order details (provider reference, order reference, amount, expiry).
Cancel an existing Adyen order to stop further processing and, when supported, release reserved funds.
Generate an Adyen-hosted payment link for a specified amount and shopper so they can complete payment.
Create a conversion event for a specified Google Analytics 4 property using the provided event name.
Retrieve a specific conversion event (by ID) from a Google Analytics 4 property.

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Workflow automation is the process of using technology to execute repetitive tasks with minimal human intervention, creating a seamless flow of activities.
To start, connect both your Adyen and Google Analytics 4 accounts to viaSocket. Once connected, you can set up a workflow where an event in Adyen triggers actions in Google Analytics 4 (or vice versa).
Absolutely. You can customize how Adyen data is recorded in Google Analytics 4. This includes choosing which data fields go into which fields of Google Analytics 4, setting up custom formats, and filtering out unwanted information.
The data sync between Adyen and Google Analytics 4 typically happens in real-time through instant triggers. And a maximum of 15 minutes in case of a scheduled trigger.
Yes, viaSocket allows you to add custom logic or use built-in filters to modify data according to your needs.
Yes, you can set conditional logic to control the flow of data between Adyen and Google Analytics 4. For instance, you can specify that data should only be sent if certain conditions are met, or you can create if/else statements to manage different outcomes.
Adyen is a global payment platform that enables businesses to accept payments online, in-app, and in-store through a single solution. With advanced fraud protection, seamless checkout experiences, and support for major payment methods worldwide, Adyen powers secure and scalable payment processing for leading enterprises.
Learn MoreGoogle Analytics is a powerful web analytics service offered by Google that tracks and reports website traffic, providing insights into user behavior, traffic sources, and marketing effectiveness.
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