Integrate Google Business Profile with Drift to automate workflows, sync data between apps, and eliminate repetitive tasks with AI-powered automation.
Update Known Contact in Drift when New Review Posted on Google Business Profile
Create or Update Contact From External in Drift when New Review Posted on Google Business Profile
Find User by End User Id in Drift when New Review Posted on Google Business Profile
Find User by Anonymous Id in Drift when New Review Posted on Google Business Profile
Start from a real workflow other teams are already running.
Google Business Profile
When this happens...
New Review Posted
Drift
Automatically do this!
Update Known Contact
Create or Update Contact From External
Find User by End User Id
Find User by Anonymous Id
Update Known Contact in Drift when New Review Posted on Google Business Profile
Use this flowCreate or Update Contact From External in Drift when New Review Posted on Google Business Profile
Use this flowFind User by End User Id in Drift when New Review Posted on Google Business Profile
Use this flowFind User by Anonymous Id in Drift when New Review Posted on Google Business Profile
Use this flowEverything you can automate between Google Business Profile and Drift.
When this happensTriggers
A trigger is an event that starts a workflow.
Runs when a new review is posted on your Google Business Profile.
Action is the task that follows automatically within your Google Business Profile integrations.
Creates a new local post associated with the specified location, and returns it.
Post a response to a review
Delete a local post
Get all business locations
Get all reviews for a location
Edit a Business Profile post

Follow a simple walkthrough to create, test, and launch your first automation.
Connect your apps
Link the apps you want to automate.
Configure your workflow
Set up triggers, actions, and map your data.
Test & publish
Test your workflow and publish it.
Recognized by leading review platforms and trusted by 10,000+ businesses worldwide.
Just describe the task in plain English. viaSocket AI selects the right apps, builds the workflow, maps the fields, and prepares everything for review before you publish.

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Google Business Profile is a free Google service that helps businesses manage how they appear in Google Search and Maps, engage customers with reviews and updates, and share business details such as hours, services, photos, and booking options.
Learn moreDrift is a conversational marketing and sales platform that helps businesses connect with their customers in real-time through chat, email, video, and more. It enables companies to engage with website visitors, qualify leads, and accelerate the sales cycle.
Learn moreSign up for a free viaSocket account, then authorize both your Google Business Profile and Drift accounts. From there, pick a trigger in one app and an action in the other. Your first workflow can be live in under five minutes.
Yes. viaSocket uses instant triggers where available, so data moves between Google Business Profile and Drift as soon as the event happens. Scheduled polling triggers run at a maximum interval of 15 minutes.
Yes. You can map specific fields, apply filters to skip records that do not match your conditions, and transform values before they reach Drift. No coding required.
Yes. You can set up a workflow where Google Business Profile triggers actions in Drift, and a separate workflow where Drift triggers actions in Google Business Profile. Both run independently and in real time.
viaSocket logs every run so you can see exactly what succeeded and what failed. Failed tasks can be retried from the dashboard without re-configuring the workflow.
Yes, there is a free plan that covers basic workflows between Google Business Profile and Drift. Paid plans unlock higher task limits, faster polling, and advanced features like multi-step workflows and conditional logic.
No. The entire Google Business Profile and Drift integration is built through a visual, point-and-click interface. Code blocks are available if you want them, but they are never required.