Connect Google Ads and Drift to Build Intelligent Automations

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Google Ads

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Actions and Triggers

When this happensTriggers

A trigger is an event that starts a workflow.

New Lead form Entry

New Lead form Entry

Triggers whenever a new lead is created from a Lead Form Extension.

Request a new Trigger for Google Ads

Do thisActions

Action is the task that follows automatically within your Google Ads integrations.

Find Campaign by ID or Name

Find Campaign by ID or Name

Finds a Google Ads Campaign whose names or id matches the provided input.

Add Contact to Customer List with Email

Add Contact to Customer List with Email

Adds a contact to a customer list. This uses the Data Manager API, which is being beta tested by Google.

Find Customer list

Find Customer list

find customer list by name

Set Campaign Status

Set Campaign Status

Sets the status of a Google Ads campaign.

Send Offline Conversation

Send Offline Conversation

Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

Google Ads Performance Report by Custom Query

Google Ads Performance Report by Custom Query

Retrieves the details as per the query provided.

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Frequently Asked Questions

How do I start an integration between Google Ads and Drift?

To start, connect both your Google Ads and Drift accounts to viaSocket. Once connected, you can set up a workflow where an event in Google Ads triggers actions in Drift (or vice versa).

Can we customize how data from Google Ads is recorded in Drift?

Absolutely. You can customize how Google Ads data is recorded in Drift. This includes choosing which data fields go into which fields of Drift, setting up custom formats, and filtering out unwanted information.

How often does the data sync between Google Ads and Drift?

The data sync between Google Ads and Drift typically happens in real-time through instant triggers. And a maximum of 15 minutes in case of a scheduled trigger.

Can I filter or transform data before sending it from Google Ads to Drift?

Yes, viaSocket allows you to add custom logic or use built-in filters to modify data according to your needs.

Is it possible to add conditions to the integration between Google Ads and Drift?

Yes, you can set conditional logic to control the flow of data between Google Ads and Drift. For instance, you can specify that data should only be sent if certain conditions are met, or you can create if/else statements to manage different outcomes.

Google Ads

About Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers can display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

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Drift

About Drift

Drift is a conversational marketing and sales platform that helps businesses connect with their customers in real-time through chat, email, video, and more. It enables companies to engage with website visitors, qualify leads, and accelerate the sales cycle.

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