
When this happens...
new audience is created
Campaign Created or Sent
Email Opened
New Subscriber
New Unsubscriber

Automatically do this!
Comment on a Parallel
Tag a Parallel
Create Parallel
Rename Parallel
Find Parallel
Delete Parallel
Rename Template
Close Parallel
Reopen Parallel
Get a Parallel
Get a Template
Get a Contact
Untag a Parallel
Associate a Profile
Disassociate a Profile
When this happensTriggers
A trigger is an event that starts a workflow.
runs when new audience is created
Runs when a campaign is created or sent.
Runs when a recipient opens an email in a specific campaign.
Triggers when a new subscriber is added to an audience.
Triggers when any current subscriber unsubscribes from an audience.
Triggers when new parallels is created.
Action is the task that follows automatically within your MailChimp integrations.
Adds a new note to an existing subscriber
Adds an existing subscriber's email address to a tag in your Mailchimp audience.
Update an existing subscriber using email address.
Archives an existing subscriber.
Creates a Campaign Draft.
Create a custom event for an existing subscriber

Discover four Mailchimp automation strategies with viaSocket to convert subscribers, engage event participants, securely store contact data, and keep your CRM up to date.

Learn how to automate customer communication with a practical, step-by-step guide. Discover what to automate, the benefits, and simple workflows for timely, personalized messages across email, SMS, and chat.

This quick guide compares leading email marketing platforms—Mailchimp, HubSpot, Campaigner, Brevo, Omnisend, and Zoho Campaigns—covering pricing, features, automation, and audience segmentation.

Step-by-step guide to creating your first Mailchimp email campaign: audience setup, sender details, subject lines, email design, sending options, and performance tracking.

Explore eight top free email marketing tools for 2025. Compare target users, core features, and free plan limits for Mailchimp, Sender, Benchmark Email, Moosend, Brevo, GetResponse, ActiveCampaign, and MailerLite.
To start, connect both your MailChimp and Parallel accounts to viaSocket. Once connected, you can set up a workflow where an event in MailChimp triggers actions in Parallel (or vice versa).
Absolutely. You can customize how MailChimp data is recorded in Parallel. This includes choosing which data fields go into which fields of Parallel, setting up custom formats, and filtering out unwanted information.
The data sync between MailChimp and Parallel typically happens in real-time through instant triggers. And a maximum of 15 minutes in case of a scheduled trigger.
Yes, viaSocket allows you to add custom logic or use built-in filters to modify data according to your needs.
Yes, you can set conditional logic to control the flow of data between MailChimp and Parallel. For instance, you can specify that data should only be sent if certain conditions are met, or you can create if/else statements to manage different outcomes.
Mailchimp is an all-in-one marketing platform that helps businesses manage and talk to their clients, customers, and other interested parties.
Learn MoreParallel is a platform designed to streamline and enhance project management and team collaboration. It offers tools and features that facilitate efficient task management, communication, and workflow automation, making it ideal for teams looking to improve productivity and project outcomes.
Learn More