Integrate MSG91 with SugarCRM to automate workflows, sync data between apps, and eliminate repetitive tasks with AI-powered automation.
Update Record In Any Module in SugarCRM when SMS Delivery Confirmation Arrives from MSG91
Find or Create Record In Any Module in SugarCRM when SMS Delivery Confirmation Arrives from MSG91
Create Lead in SugarCRM when SMS Delivery Confirmation Arrives from MSG91
Update Lead in SugarCRM when SMS Delivery Confirmation Arrives from MSG91
Delete Lead in SugarCRM when SMS Delivery Confirmation Arrives from MSG91
Start from a real workflow other teams are already running.
MSG91
When this happens...
When a new whatsapp event arrives
SMS Delivery Confirmation Arrives
New Voice Call
RCS Delivery Report Received
OTP Sent
New Email Delivery Reports
New Push Notification
New Ticket Arrives
New Call Completed
SugarCRM
Automatically do this!
Create Record In Any Module
Update Record In Any Module
Find or Create Record In Any Module
Create Lead
Update Lead
Delete Lead
Get Leads
Create Account
Update Account
Delete Account
Get Accounts
Update Record In Any Module in SugarCRM when SMS Delivery Confirmation Arrives from MSG91
Use this flowFind or Create Record In Any Module in SugarCRM when SMS Delivery Confirmation Arrives from MSG91
Use this flowCreate Lead in SugarCRM when SMS Delivery Confirmation Arrives from MSG91
Use this flowUpdate Lead in SugarCRM when SMS Delivery Confirmation Arrives from MSG91
Use this flowDelete Lead in SugarCRM when SMS Delivery Confirmation Arrives from MSG91
Use this flowGet Leads from SugarCRM when SMS Delivery Confirmation Arrives from MSG91
Use this flowCreate Account in SugarCRM when SMS Delivery Confirmation Arrives from MSG91
Use this flowUpdate Account in SugarCRM when SMS Delivery Confirmation Arrives from MSG91
Use this flowDelete Account in SugarCRM when SMS Delivery Confirmation Arrives from MSG91
Use this flowCreate Record In Any Module in any module of SugarCRM when New Voice Call in MSG91
Use this flowEverything you can automate between MSG91 and SugarCRM.
When this happensTriggers
A trigger is an event that starts a workflow.
Runs the workflow automatically whenever a new inbound or outbound WhatsApp delivery report arrives.
Runs when an SMS sent from your account receives a delivery confirmation.
Runs when a new outbound or inbound voice call is made or received.
Runs when a delivery report for an RCS message is received for messages sent or received.
Runs when an OTP is sent using MSG91's SendOTP service.
Runs when a delivery report for an email is received.
Action is the task that follows automatically within your MSG91 integrations.
Send the selected campaign
Send a selected SMS template to one or more phone numbers and optionally fill template variables.
Send a mail using a template.
Create or update contact
Update a contact in Segmento
Search email, phone or any other field data using filter

Follow a simple walkthrough to create, test, and launch your first automation.
Connect your apps
Link the apps you want to automate.
Configure your workflow
Set up triggers, actions, and map your data.
Test & publish
Test your workflow and publish it.
Recognized by leading review platforms and trusted by 10,000+ businesses worldwide.
Just describe the task in plain English. viaSocket AI selects the right apps, builds the workflow, maps the fields, and prepares everything for review before you publish.

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MSG91 is a cloud communication platform that provides APIs for SMS, WhatsApp, voice, email, RCS, OTP, and customer engagement automation for businesses.
Learn moreSugarCRM is an online CRM platform that helps you manage your sales, marketing, and customer support better.
Learn moreSign up for a free viaSocket account, then authorize both your MSG91 and SugarCRM accounts. From there, pick a trigger in one app and an action in the other. Your first workflow can be live in under five minutes.
Yes. viaSocket uses instant triggers where available, so data moves between MSG91 and SugarCRM as soon as the event happens. Scheduled polling triggers run at a maximum interval of 15 minutes.
Yes. You can map specific fields, apply filters to skip records that do not match your conditions, and transform values before they reach SugarCRM. No coding required.
Yes. You can set up a workflow where MSG91 triggers actions in SugarCRM, and a separate workflow where SugarCRM triggers actions in MSG91. Both run independently and in real time.
viaSocket logs every run so you can see exactly what succeeded and what failed. Failed tasks can be retried from the dashboard without re-configuring the workflow.
Yes, there is a free plan that covers basic workflows between MSG91 and SugarCRM. Paid plans unlock higher task limits, faster polling, and advanced features like multi-step workflows and conditional logic.
No. The entire MSG91 and SugarCRM integration is built through a visual, point-and-click interface. Code blocks are available if you want them, but they are never required.