Connect Paddle and Facebook Custom Audience to Build Intelligent Automations
Choose a Trigger
When this happens...
New Customer
New Address
Choose an Action
Automatically do this!
Add User to Custom Audience
Create Empty Audience
Remove User From Custom Audience
Get Custom Audience Details
Find Or Create Audience
List Facebook Custom Audiences
Delete Custom Audience
Ready to use Paddle and Facebook Custom Audience automations
Actions and Triggers
When this happensTriggers
A trigger is an event that starts a workflow.
New Customer
Detects and returns customers newly created in Paddle since the last check (defaults to the past 15 minutes), ordered newest first.
New Address
Trigger when a new address is added for the selected Paddle customer. Returns addresses created since the last check.
Do thisActions
Action is the task that follows automatically within your Paddle integrations.
Create Customer
Creates a new customer in Paddle.
Update Customer
Update an existing customer using their ID.
Generate Customer Authentication Token
Generate an authentication token for a customer.
Create an Address
Create an address for a customer.
Update an Address
Update an address of the customer.
Create a Business
Create a business for a customer.
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Frequently Asked Questions
To start, connect both your Paddle and Facebook Custom Audience accounts to viaSocket. Once connected, you can set up a workflow where an event in Paddle triggers actions in Facebook Custom Audience (or vice versa).
Absolutely. You can customize how Paddle data is recorded in Facebook Custom Audience. This includes choosing which data fields go into which fields of Facebook Custom Audience, setting up custom formats, and filtering out unwanted information.
The data sync between Paddle and Facebook Custom Audience typically happens in real-time through instant triggers. And a maximum of 15 minutes in case of a scheduled trigger.
Yes, viaSocket allows you to add custom logic or use built-in filters to modify data according to your needs.
Yes, you can set conditional logic to control the flow of data between Paddle and Facebook Custom Audience. For instance, you can specify that data should only be sent if certain conditions are met, or you can create if/else statements to manage different outcomes.
About Paddle
Paddle is a comprehensive commerce platform designed to help software companies manage their billing, subscription, and payment processes. It offers a range of tools to streamline revenue operations, including payment processing, tax compliance, and customer management, making it easier for businesses to scale globally.
Learn MoreAbout Facebook Custom Audience
Facebook Custom Audience is an advertising feature that helps businesses create targeted audience lists for remarketing and lookalike campaigns on Facebook and Meta platforms
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