Full list

Supported Triggers & Actions

Everything you can automate between WhatConvert and MailChimp.

When this happensTriggers

A trigger is an event that starts a workflow.

When a new lead is created

When a new lead is created

Runs the workflow automatically whenever a new lead is added to the account.

new audience is created

new audience is created

runs when new audience is created

Campaign Created or Sent

Campaign Created or Sent

Runs when a campaign is created or sent.

Email Opened

Email Opened

Runs when a recipient opens an email in a specific campaign.

New Subscriber

New Subscriber

Triggers when a new subscriber is added to an audience.

New Unsubscriber

New Unsubscriber

Triggers when any current subscriber unsubscribes from an audience.

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Do thisActions

Action is the task that follows automatically within your WhatConvert integrations.

Update Lead

Update Lead

Update an existing lead's contact, status, custom fields, or additional details.

List Accounts

List Accounts

List account details, optionally filtered by date range, sorted, and paginated.

Create Lead

Create Lead

Create a lead with contact, conversion attribution, and custom field details.

List Users

List Users

Retrieve a paginated list of users, optionally filtered by user type and sort order.

Get Leads

Get Leads

Find a specific lead by ID or list WhatConverts leads using filters and pagination.

Get Profiles

Get Profiles

Retrieve profiles for an account, with optional pagination, date-range, and sorting.

How to build your first workflow with viaSocket
2-Minute Guide

Learn how to build your first workflow

Follow a simple walkthrough to create, test, and launch your first automation.

  1. 1

    Connect your apps

    Link the apps you want to automate.

  2. 2

    Configure your workflow

    Set up triggers, actions, and map your data.

  3. 3

    Test & publish

    Test your workflow and publish it.

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Step-by-step video tutorials to help you connect apps, automate workflows, and save time.

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Video 1

Learn how to automate WhatConvert and MailChimp workflows.

Video 2

Learn how to automate WhatConvert and MailChimp workflows.

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Frequently Asked Questions

How do I connect WhatConvert and MailChimp?

Sign up for a free viaSocket account, then authorize both your WhatConvert and MailChimp accounts. From there, pick a trigger in one app and an action in the other. Your first workflow can be live in under five minutes.

Does this integration work in real time?

Yes. viaSocket uses instant triggers where available, so data moves between WhatConvert and MailChimp as soon as the event happens. Scheduled polling triggers run at a maximum interval of 15 minutes.

Can I control which data gets sent from WhatConvert to MailChimp?

Yes. You can map specific fields, apply filters to skip records that do not match your conditions, and transform values before they reach MailChimp. No coding required.

Can the integration run in both directions?

Yes. You can set up a workflow where WhatConvert triggers actions in MailChimp, and a separate workflow where MailChimp triggers actions in WhatConvert. Both run independently and in real time.

What happens if a step in the workflow fails?

viaSocket logs every run so you can see exactly what succeeded and what failed. Failed tasks can be retried from the dashboard without re-configuring the workflow.

Is viaSocket free to use?

Yes, there is a free plan that covers basic workflows between WhatConvert and MailChimp. Paid plans unlock higher task limits, faster polling, and advanced features like multi-step workflows and conditional logic.

Do I need to know how to code to set this up?

No. The entire WhatConvert and MailChimp integration is built through a visual, point-and-click interface. Code blocks are available if you want them, but they are never required.