To start, connect both your umbraco and Optimizely Campaign accounts to viaSocket. Once connected, you can set up a workflow where an event in umbraco triggers actions in Optimizely Campaign (or vice versa).

Absolutely. You can customize how umbraco data is recorded in Optimizely Campaign. This includes choosing which data fields go into which fields of Optimizely Campaign, setting up custom formats, and filtering out unwanted information.

The data sync between umbraco and Optimizely Campaign typically happens in real-time through instant triggers. And a maximum of 15 minutes in case of a scheduled trigger.

Yes, viaSocket allows you to add custom logic or use built-in filters to modify data according to your needs.