Connect MailChimp and Drift to Build Intelligent Automations
Choose a Trigger
When this happens...
New Audience
New Campaign
Email Opened
New Subscriber
New Unsubscriber
Choose an Action
Automatically do this!
Update Known Contact
Create or Update Contact From External
Find User by End User Id
Find User by Anonymous Id
Ready to use MailChimp and Drift automations
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- Send for Approval acceptCreate Entry of expensesAdd Step
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Actions and Triggers
When this happensTriggers
A trigger is an event that starts a workflow.
New Audience
Audiences created in Mailchimp
New Campaign
triggers when a new campaign is created or sent.
Email Opened
Triggers when a recipient opens an email in a specific campaign.
New Subscriber
Triggers when a new subscriber is added to an audience.
New Unsubscriber
Triggers when any current subscriber unsubscribes from an audience.
Do thisActions
Action is the task that follows automatically within your MailChimp integrations.
Add Note to Subscriber
Adds a new note to an existing subscriber
Add subscriber to Tag
Add an email address to a tag within an audience. Note, the email address must already the subscribed to the audience,or this will fail.
Update Subscriber
Update an existing subscriber using email address.
Archive Subscriber
Archives an existing subscriber.
Create Campaign
Creates a Campaign Draft.
Create Custom Event
Create a custom event for an existing subscriber
Know More About Mailchimp and Drift Integrations
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Best Software for Email Marketing
Mailchimp is a popular and user-friendly email marketing platform that helps businesses create, send, and analyze email campaigns with ease. It offers a drag-and-drop email builder, allowing even beginners to design professional emails without coding. With customizable templates and mobile-responsive designs, Mail chimp ensures your emails look great on any device.
Step-by-Step Guide to Your First Mailchimp Campaign
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8 Best Free Email Marketing Tools You Need in 2025
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Step by step guides to integrate MailChimp and Drift
Frequently Asked Questions
To start, connect both your MailChimp and Drift accounts to viaSocket. Once connected, you can set up a workflow where an event in MailChimp triggers actions in Drift (or vice versa).
Absolutely. You can customize how MailChimp data is recorded in Drift. This includes choosing which data fields go into which fields of Drift, setting up custom formats, and filtering out unwanted information.
The data sync between MailChimp and Drift typically happens in real-time through instant triggers. And a maximum of 15 minutes in case of a scheduled trigger.
Yes, viaSocket allows you to add custom logic or use built-in filters to modify data according to your needs.
Yes, you can set conditional logic to control the flow of data between MailChimp and Drift. For instance, you can specify that data should only be sent if certain conditions are met, or you can create if/else statements to manage different outcomes.
About MailChimp
Mailchimp is an all-in-one marketing platform that helps businesses manage and talk to their clients, customers, and other interested parties.
Learn MoreAbout Drift
Drift is a conversational marketing and sales platform that helps businesses connect with their customers in real-time through chat, email, video, and more. It enables companies to engage with website visitors, qualify leads, and accelerate the sales cycle.
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