The workflow automation in viaSocket relies on a chip format for mapping data. With this chip, you can easily transfer data from one step to another in real-time. 

For instance, let's say you've set up a flow to handle leads from Facebook. Each lead usually includes information like email addresses, names, phone numbers, or interests. If you want to send a welcome message via Gmail to these leads, you can simply map the required data, like email addresses, using the chip. 

Once mapped, this module will automatically fetch the email addresses each time new email addresses are received from Facebook leads.